Marketing and communications executives are “going global,” with seven out of 10 saying their organizations currently have, or will have in the next five years, a global marketing function, based on the results of a study commissioned by the Public Relations Global Network (www.prgn.com), one of the top international networks of independent public relations agencies. […]
70 per cent of corporate communicators expect to have a global marketing function at their organization within five years, PRGN survey reveals
