When contrast technique fits visual storytelling

We live in an age more and more marked by digital and the communication field undergoes a continuous evolution and new reprocessings that deeply change the way we manage the communication flow. The importance of images for an efficient and engaging communication is by now clear for all: anyone can experience it, starting from his/her […]

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From Sport to Corporate Storytelling

In recent times, we have heard a lot about “Storytelling”, the art of using stories to communicate and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real discipline. However, there is still a lot of confusion around the definition of […]

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