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AI for PR: questions we must immediately address

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Guest post by Kathleen Reynolds of CooperKatz, our Public Relations Global Network (PRGN) partner in New York City. I know why AI is a “buzzword.” If you’re in public relations and you drank every time you heard a client or colleague say “AI,” you’d be more than buzzed. Before 10:00 a.m. We participated in a webinar […]

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2016 Trends: Snapchat to outdo Whatsapp and Facebook…

In the social world you should never think about and look back at the past, the watchword is future, and the Net is always looking for the “Next big thing”. To satisfy this curiosity WayUp’s, American news website, has carried out a research among college students, the part of the population most responsive to innovation. […]

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2015 SMaASH 2.0™ Study Reveals Social Media Opportunities & Mistakes of North American Automotive Suppliers

While North America’s top automotive OEM suppliers have made solid progress in the use of social media, many are still making critical mistakes that hinder the effectiveness of their efforts, according to the second annual study conducted by Bianchi Public Relations, Inc., a PR firm specializing in the automotive supplier and business-to-business sectors. The proprietary […]

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Minions prodigy: from a fictional character to a marketing protagonist

Minions, the little yellow monster appeared for the first time in the cartoon Cattivissimo me, are back just in these days in cinemas with a new film. If in their first adventure they were the right-hand men of the villain, now they are the real protagonists. Blockbuster in USA and Europe, the film dedicated to […]

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