In digital communication a smile is better than one thousand words

Are emoticons the real universal language? by Ilaria Sala While in the past the main tools of public speakers were meetings and handshakes, nowadays in our press offices, both regarding traditional and digital PR, the practice of writing exceeds the one of conversation by far, it doesn’t matter if the latter is on the phone […]

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Social is the message

Showing an enviable vision, at the half of the last century the Canadian sociologist Marshall McLuhan (1911-1980), keen scholar of media and of their impact on society, had analyzed the issue of globalization, maintaining that the evolution of media supports, especially the wide spread of electronics and IT, would redefine the concepts of space and […]

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#IoLeggoPerche: words are an open window on the world

Words are the key to convey messages and values, especially for people like me, who work in communication. Reading is definitely a vital means of language acquisition,  communication, and self-expression improvement. It is a massive help not only to get information but also to work on it and return it to the world, enriched with […]

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Customer retention golden rule: give loyalty to get loyalty

While surfing the Web today, I’ve come across a blog article which title has caught my attention: “How to use The Lock In Effect”. The article was about client retention, a quite relevant issue, especially in the light of the changing world economy and its impact on customer demand and loyalty. Globalization has redefined competition. […]

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Transparent lobbying in Brussels? Our partner Stéphane Desselas explains how it is possible

The president of Athenora Consulting tells  how his agency conducts lobbying in the European capital and how to make the process more democratic. The Belgian capital is home of several institutions of the European Union, such as the European Commission. It is also a city with lobbyists, all trying to influence the politicians and decision […]

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PRGN biannual meeting ready to start in Sydney

This is an exciting year for the Public Relations Global Network (PRGN).  As a founding member 21 years ago, Stevens Strategic Communications has a special bond with PRGN, the fourth largest international network of public relations firms. We are making plans for our meeting in Australia.  Just like all of our meetings, we will spend […]

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