Covid19 and brands: communication needs a service

Coronavirus puts communication to the test   It’s time to do a thorough check-up for a quick and safe restart Brands are now facing challenges that they never even imagined would have to cope with. In these uncertain times of global emergency and drastic changes, CEOs are called more than ever to make decisions whose effects […]

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In digital communication a smile is better than one thousand words

Are emoticons the real universal language? by Ilaria Sala While in the past the main tools of public speakers were meetings and handshakes, nowadays in our press offices, both regarding traditional and digital PR, the practice of writing exceeds the one of conversation by far, it doesn’t matter if the latter is on the phone […]

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Social is the message

Showing an enviable vision, at the half of the last century the Canadian sociologist Marshall McLuhan (1911-1980), keen scholar of media and of their impact on society, had analyzed the issue of globalization, maintaining that the evolution of media supports, especially the wide spread of electronics and IT, would redefine the concepts of space and […]

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