fbpx
opening-skew

Go back

masking

New algorithms for search engines: 7 tips to improve your Google ranking

Google has changed the search algorithms three times between 2011 and 2013. The following tips will help you to land as far as possible above on the searches hit list:

1.Constantly creating new user oriented content (Content) on your own website. This means that visitors will stay longer on your website and Google shows that their side has a high relevance for certain topics.

2.Ensure that the content coming from you – best links to your site (Back links) – will be published on reputable websites such as online magazines and communities guides. This is also for Google a central indicator of the relevance of their Internet pages.

3.Do not pay for the mass positioning of the same content (Duplicate Content) or back links on sites such as pseudo press portals or web directories that were obviously created only to distort Google results in favour of certain pages. Google ignores such entries or even “punishes” companies appearing now in such “spam pages”.

4.Design your website content, structure and technique so that Google can analyze all the content easily and classify it thematically. This is achieved, among other things, by defining and integrating the best possible keywords, creating a user-friendly structure and eliminating hard-analyzable elements such as very large images and flash animations.

5.Take care when providing new content on your site that subject matter and scope “fit” for your company. Google could otherwise classify your online appearance as a spam page. A small specialized business, for example, should not publish news on a wide range of subjects every day.

6.If you lack expertise or staff, you can be supported by experienced agencies for Search Engine Optimisation (SEO) and Public Relations (PR). While an SEO agency is a great way to lay the foundations (point 4), PR agencies are inherently professionals in providing customer-driven, high-quality content and place it on reputable websites (Point 1 + 2).

7.Choose SEO and PR agencies who know the respective other side and work together efficiently and effectively. This guarantees an optimal strategy, an optimal conversion and an optimal Google ranking. Industry-Contact AG (IC AG) in Hamburg and seosupport GmbH from Berlin are close partners for this reason.

Author: Industrie-Contact AG, Hamburg, Germany

Sound Public Relations and Industrie-Contact AG are both part of PRGN – Public Relations Global Network.

Share it:

closing-skew

Leave a Reply

Your email address will not be published. Required fields are marked *

Skewed-grey-square

NEW BUSINESS INQUIRIES

JOIN OUR TEAM?

MEDIA INQUIRIES?

Do you want to increase the effect of your communications and the impact on your business?

Do not wait. Contact us now.

By opting in (I agree) I acknowledge the Sound PR Privacy Policy (provided below) subject to the terms of the article 13 of the EU Regulation n° 2016/679 laying down provisions for the protection of my personal data from Sound Public Relations Srl and, knowingly:


to the processing of my personal data for the purposes indicated thereof.

Privacy Policy

Are you resourceful, proactive, results oriented and looking for a position in which to grow and develop your talent?

Join our team. Look at our open positions or directly send us your resume.

Upload your CV (Max 1MB)


By opting in (I agree) I acknowledge the Sound PR Privacy Policy (provided below) subject to the terms of the article 13 of the EU Regulation n° 2016/679 laying down provisions for the protection of my personal data from Sound Public Relations Srl and, knowingly:


to the processing of my personal data for the purposes indicated thereof.

Privacy policy

Want to learn more about Sound PR and / or our customers?

Do not wait. Contact us now.

By opting in (I agree) I acknowledge the Sound PR Privacy Policy (provided below) subject to the terms of the article 13 of the EU Regulation n° 2016/679 laying down provisions for the protection of my personal data from Sound Public Relations Srl and, knowingly:


to the processing of my personal data for the purposes indicated thereof.

Privacy Policy