CLIFTON 9 LAUNCH

Media Event

The launch of Clifton 9 is a milestone for HOKA, marking the beginning of the brand activity in Italy.

Building up from the sense of community behind running, SOUND PR set up a dedicated PR event to engage main core running, sports, outdoor and mainstream media, while also engaging with running & fitness, lifestyle & beauty influencers.

OUTCOMES

• 65 ATTENDEES
• 100+ SOCIAL POSTS
• 158+ MLN TOTAL REACH
• 30 ONSITE TESTS
• 2 ATHLETE INTERVIEWS

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Best coverage selection ⤵⤵⤵

Corriere della Sera

Runlovers

Runner’s World

Sport Mediaset

Leggo

4Running FB post

EMME22 & Corriere IG Stories

Gazzetta Active GQ IG Stories

Runner’s World – IG Post

Running Factor IG Stories

The Pill IG Stories

We Runners IG Stories