July 2015 marks the 150th anniversary of the first ascent of the Matterhorn– the renowned mountain in the Alps straddling the border between Italy and Switzerland which has captured imaginations of explorers around the world. In the countless narratives of fearless ambitions, earned successes, and heroic failures on the Matterhorn, Herve Barmasse, accomplished alpinist and […]
Sorry, this entry is only available in Italian. […]
Sorry, this entry is only available in Italian. […]
Sorry, this entry is only available in Italian. […]
Sorry, this entry is only available in Italian. […]
Empowering everyone to find the power to escape the ordinary As a part of The North Face®’s Spring/Summer 2015 multi-channel campaign, “Power In Me”, the brand introduces a 3-minute short film profiling London-based geography teacher, Fearghal O’Nuallain, and a like-minded community of after-hours explorers who do not let their day jobs and hectic urban […]
The meeting is on May, 28th in Milan, where an exciting experience of night hiking will start As part of “Power In Me”, the multichannel Brand Campaign launched for the Spring/Summer 2015, The North Face® proposes “Everyday Explorer”, a new exciting outdoor experience. This initiative targets all the outdoor sport and life fans who, […]
Sorry, this entry is only available in Italian. […]
As a part of The North Face® Spring/Summer 2015 multi-channel campaign, “Power In Me”, the brand introduces a 3-minute short film profiling endurance runner and record breaker, Lizzy Hawker. This piece examines what drives Hawker to navigate through physical limitations imposed by injury, and how she does it. In the film, Hawker speaks candidly about […]
The North Face® will launch its Spring/Summer 2015 multi-channel campaign, “Power In Me”. Through this campaign, the brand rallies all to explore the world and discover their true potentials. Through awe-inspiring short films featuring The North Face® record-breakers and afterhours explorers, the campaign deep dives into the human psyche, examining the power within that translates […]
