The North Face leads outdoor industry digital arena with the coverage of The North Face Ultra-Trail du Mont-Blanc
For immediate release. Stabio, Switzerland, August 28th, 2013: The North Face , the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, invites ultra-running fans all over the world to follow the drama and excitement of The North Face Ultra-Trail du Mont-Blanc through market leading digital communication. Proud to be the only outdoor brand to offer a full race live webcast, a runner social media tracking app, an interactive runner locator widget, a performance training mobile app and retail store live streaming of the event.
With more than 6,000 runners from 74 nations, the world-renowned The North Face Ultra-Trail du Mont-Blanc will allow fans, family and friends to listen, watch and share the joy, pain and tension at the head of the pack as amateur and professional athletes alike take part in one of the world’s great ultra-races.
LIVE STREAM WITH THE NORTH FACE UTMB WEB TV
Join the one million viewers of The North Face Ultra-Trail du Mont-Blanc Web-TV first images, sounds and emotions in both French and English beginning with the live start of the CCC on Friday August 30th at 7AM. Click on special feature episodes on preparation, race, recovery and technical trail-running advice provided by special guest presenters. 56 hours of non-stop live webcast coverage of the TDS™, CCC and UTMB races until 16:00pm Sunday September 1st 2013. Also broadcast live will be athletes interviews, location insights and the post race conference, Sunday September 1st 11:30 -12:30, featuring the winners from each race www.ultratrail.tv
FOLLOW RUNNERS WITH THE NORTH FACE LIVETRAIL APP
Social media users can also follow their favourite athletes via the LiveTrail APP. Runners can share their race in real time with their family, friends and communities via posts on their Facebook© and Twitter© pages. Each runner, tracked by a chip, provides data such as location, ranking and timing each time they go through a checkpoint. LiveTrail APP, a widget that connects the live tracking with the runner’s social media profiles, automatically posts their location details on their Facebook© and Twitter© pages. Connect to LiveTrail APP directly from personal runner’s page on the race website or on http://utmb.thenorthfacejournal.com copiare da 2012
THE NORTH FACE SOCIAL MEDIA LIVE COVERAGE
Reporting in real-time from Chamonix, throughout the whole weekend, race highlights and behind-the-scene stories will be posted on The North Face Facebook© page at regular intervals. From the start to the finish line, live updates will be posted from the course via Twitter©. On The North Face blog, http://utmb.thenorthfacejournal.com, text, video posts & photos will be posted daily. The North Face is the leading community outdoor brand with over 3.3 million Facebook© fans. On Facebook fans will be able to participate in a trail-running ad hoc contest and win an Enduro backpack. Watch: www.ultratrail.tv Click: http://utmb.thenorthfacejournal.com
THE NORTH FACE WEBSITE INTERACTIVE LEADER BOARD
On the website on the dedicated UTMB section, visitors will be able to find all the information related to the event but most importantly find the location and race history of each athlete with the help of an interactive map.
THE NORTH FACE TracKING APP – iPHONE/ANDROID
To support ultra runners to prepare for their race, The North Face developed a specific performance app. TracKING APP helps runners/hikers to track their performances, share it on social channels, check calories burning, get voice prompts, collect a library of your own unique routes to review and compare with other TracKING community members. The app also offers competitions where runners can challenge each other to go higher, further and faster to win great prizes. In the spirit of Never Stop Exploring the runner is geolocated and shown on the app also all relevant tourism wiki points of interest nearby. Click: https://itunes.apple.com/us/app/the-north-face-tracking/id516701239?mt=8