What’s your Camo? The North Face launches new urban pack
(London – 29 January 2018) The North Face has launched a collection of urban essentials, inspired by undiscovered places, using a Tropical Camo print throught a number of the brand’s signature silhouttes.
Finding the perfect blend between modern city lifestyles and its renowned mountain heritage, this bold collection showcases The North Face’s most iconic products for the new season, notably the 1990 Mountain Jacket, Nuptse, and Duffel (featuring GORE-TEX® and DRYVENT™ technologies) — as well as footwear and signature t-shirt offerings.
Darren Shooter, Design Director at The North Face EMEA said: “We’re seeing a huge demand for camouflage print across our signature product range, which really demonstrates how our urban audience is embracing The North Face’s outdoor heritage. With the introduction of Tropical Camo we want to breathe new life into an iconic print design, creating something unique for everyday exploration, whether in the city or great outdoors.”
Constructed with waterproof, thermal and quick-dry qualities, this urban collection presents The North Face’s best-in-class functionality* with signature cool aesthetics. The collection will be dropping in The North Face’s dedicated Urban Exploration stores in London and Berlin and on www,thenorthface.com from 29 January.
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