“Open your Business!” Companies, innovation and digital transformation at Social Business Forum 2013

Why do we need to create a Social Enterprise and what is its role in today’s business strategies? What is the added value Digital Transformation, Big Data, Social CRM and Intranet 2.0 can bring to public and private organizations?

To answer these questions, the management consulting firm OpenKnowledge is organizing the new edition of the Social Business Forum, which will take place in Milan, June 12th – 13th 2013, at the Marriott Hotel, viaWashington 66.

The Social Business Forum emphasizes the importance of collaboration, communication and innovation in today’s workplaces: the key to success for the organizations is to improve the internal collaboration, the communication with the market and the ability to innovate.

With six consecutive editions, the Social Business Forum organized by OpenKnowledge has established itself as the leading European event regarding social enterprise, digital marketing and collaborative innovation. Thanks to top manager speeches and international success stories, the attendees will have the opportunity to understand how the new method and approach of the Social Enterprisecould be integrated to business strategies across a variety of business areas.

Focusing on the concept of Open Your Business!, the 2013 edition of the Social Business Forum will explore topics such as the Digital Transformation, proving that today’s organizations need to engage their customers in the sales processes to increase global competitiveness. The Forum will also highlight how the immense amount of data, Big Data, can be used in terms of social analytics to set strategies based on brand reputation and product positioning.

In addition to the innovative customer approach, the speakers of the Social Business Forum will also concentrate on the development of internal communication and collaboration among employees through the corporate intranet, becoming a Social Intranet, involving all company levels in the creation and co-construction of content in light of a more collaborative spirit.

“The mechanisms of collaboration are radically changing, as well as the processes by which companies and organizations create internal and external value. Often business functions responsible for innovation fear the consequences of changing, not realizing that Caos is simplicity that we cannot see yet (1st thesis of the Social Business Manifesto)”, says Rosario Sica, CEO & Co-founder at Openkowledge.

6 years of international history, 3600 participants, more than 150 international speakers and 60

successful case histories; the Social Business Forum brings toItaly a unique mix of visions, examples, success stories and intervention models with a focus on business improvement through a better engagement of employees, customers, partners and suppliers.

“I want to say thank you to our Sponsors, Advocacies, Media Partner andMarketing ServicePartner,

that have been recognizing from six years the innovative value and the excellence of this training academy, supporting the value of networking that accompanies the creation and implementation of the event”, says Laura Torretta, Marketing Manager of Social Business Forum. “Our Partners, according to the spirit of collaboration and co-creation, with their authoritative contribution give us the opportunity to share the event to a higly qualified target in institutional, academic, business and professional areas”.

All the news on www.socialbusinessforum.com… Stay tuned!

 

This edition features:

•  Keynote Speakers from all around the world, Premium and Open Conferences, case histories
• and thematic workshops
•  real-time translation in both English and Italian
•  Dozens of companies sharing their experiences and success stories
•  Expo area, presenting the most cross-innovative Social Business solutions
•  Themes from the organization of the future: Social CRM, Gamification, Collaborative
• innovation, Big Data, Social Media Marketing, Intranet 2.0, Social Learning and much more…

Speakers

Among the speakers who already confirmed their presence:

•  Rosario Sica, Emanuele Scotti (OpenKnowledge)
•  Michael Brito (SVP, Social Business Strategy at EdelmanDigital)
•  Sandy Carter (IBM Vice President – Author of “Get Bold”)
•  Brett King (Bestselling Author, American Banker BTN’s Innovator of the Year)
•  Jacob Morgan (Author of “The Collaborative Organization”)
•  Sameer Patel (General Manager Enterprise Social & CollaborativeSoftware – SAP)
•  LarryPrusak (IBM Institute for Knowledge Management)
•  Ray Wang (CEO at Constellation Research)
•  George Siemens (TEKRI atAthabasca University,Canada)
•  Luis Suarez (Community Builder & Social Computing Evangelist in IBM)

Sponsors:
Cisco, Ibm, Sap, Telligent, myTeamWorks, Ariadne, Clearvale by BroadVision, Innovation Cast by We Listen

Main Media Partner:
Harvard Business Review

Media Partner:
Archinfo, Business Community, Computer World, Digital Document Magazine, Distribuzione Moderna, Este,

Fierce Market, Gi Group, Ict Business, Mark-Up, Nova 24 Ore, Sirmi, Technopolis, Temporary Management

Advocacies:
Adico, Aica, ANFoV Anitec, Asseprim, Assinform, Assintel Digitale, Asso.It, Assodigitale, Aused, CDO Informatica, Dma Italia, Fida Inform, Italia Startup, Manageritalia, Netcomm, Provincia di Milano

Marketing Service Partner:
GlobalMarketing Service, Mail Up, Riverstone, Sound PR, Staff, Young Digitals