Jeremy De Maillard joins The North Face as Vice President of marketing Emea
In a continuous effort to enable VF’s future, leveraging our talent and sharing best practices across the VF portfolio, we’re delighted to announce that Jeremy de Maillard, Vice President of Marketing Vans EMEA, has been appointed Vice President of Marketing The North Face EMEA, reporting into Arne Arens, Vice President and General Manager The North Face EMEA.
Jeremy joined VF in 2008 and, over the past six years, has been instrumental in growing the Vans business across EMEA by providing vision, leadership and strategic thinking to the marketing department and the business as a whole. Jeremy played a key role in driving collaboration between Marketing, Sales, Product and Retail to ensure sustainable and profitable growth of the business in EMEA while reinforcing the global consistency and local relevancy of the Vans brand. “Jeremy was instrumental in positioning the Vans brand as a true icon in youth culture and helped the brand connecting to millions of consumers through a focused consumer centric approach.” said Jan Van Leeuwen, Vice President and General Manager Vans EMEA.
Effective immediately, Jeremy will be fully dedicated to the The North Face while continuing to oversee the House of Vans project in London for the foreseeable future. “Jeremy brings with him great experience and knowledge that will help us to take The North Face brand to the next level in EMEA. His consumer understanding and digital marketing vision will be key for us and we look forward to integrating him into our team” said Arne Arens, Vice President and General Manager The North Face EMEA.
“I’m looking forward to learning more about The North Face and working with the teams in EMEA and across the globe” said Jeremy de Maillard. “The North Face is a fantastic brand, with a rich history, best in class products, strong DNA and huge potential. Born and raised in the Alps, the brand means a lot to me and I’m humbled to become a part of the team. The past 6 years at Vans have been amazing and I’m thankful to the entire Vans family for our journey together. It’s an honor to be given the opportunity to contribute to two of VF’s biggest brands and I’m very much looking forward to this new and exciting challenge at The North Face.”