Caroline Blomst for Deichmann

Swedish fashion blogger launches her own shoe collection

It is a interdisciplinary fashion collaboration at its best: street style icon and fashion blogger Caroline Blomst launches an exclusive shoe collection together with Deichmann, Europe’s largest footwear retailer. The limited “Blogger Collection by Caroline Blomst” will be available from Spring 2014 exclusively at the online shops of the Deichmann group in Germany, Denmark, Sweden, Italy, Austria, Poland, Switzerland and the United Kingdom.

Deichmann operates 13 online shops worldwide.

It is a interdisciplinary fashion collaboration at its best: street style icon and fashion blogger Caroline Blomst launches an exclusive shoe collection together with Deichmann, Europe’s largest footwear retailer. The limited “Blogger Collection by Caroline Blomst” will be available from Spring 2014 exclusively at the online shops of the Deichmann group in Germany, Denmark, Sweden, Italy, Austria, Poland, Switzerland and the United Kingdom.

Deichmann operates 13 online shops worldwide. Further information: www.deichmann.com. Her style is wonderfully laid-back, both casual and elegant. And this has been her recipe for success. Sweden’s Caroline Blomst is considered a trailblazer in the world of fashion blogging and is one of the undisputed stars of the international scene. More than 1.3 million visitors from all over the world read her blog “Caroline’s Mode” every month. “We love Caroline Blomst’s minimalist yet rock ‘n’ roll style, which she herself has described as ‘Stockholm meets Paris’”, says Ulrich Effing from Deichmann. “She is the perfect partner for our first blogger collaboration!” The former model’s footwear line encompasses ten stunning creations. Together with the Deichmann design team, Caroline Blomst has compiled a shoe collection that specifically appeals to fashion-conscious shoe fans: sexy high heels, hip loafers, fashionable T-strap models in the Caroline Blomst colours white and black impress with details such as lace, studs and buckles. Furthermore the collection surprises with a pair of cool sneakers in trendy pixel pattern and a summery slipper with striking camouflage print. The prices of the various models range from 12,90 EUR to 34,90 EUR. Caroline Blomst herself is thrilled with the results: “These shoes perfectly reflect my style: simple but with that special something. For me, shoes are the high point of any outfit.” A star amongst fashion bloggers When Caroline Blomst launched her blog “Stockholm Street Style” in 2005 together with her partner Daniel Troyse she was one of the first bloggers in the fashion world and could not yet anticipate where this adventure would take her. “At the beginning it was just a hobby. We set off into the streets of our home town, photographed people wearing outfits that we liked and put the pictures on the internet,” remembers Blomst. These days the two Stockholm locals are on the road for at least five months of the year and seek out the best street styles in Paris, London, Milan and New York. It’s been a long time since the blog – which has since expanded into the much larger blog, “Caroline’s Mode” – was just a hobby. Today Caroline Blomst runs an international fashion company and has launched her own collection that she sells in her online shop at carolineblomst.com.