Category: PR & Media Relations

This article first appeared in the blog of our PRGN partner, Bianchi Public Relations Why Reporters Didn’t Attend Your Press Event You didn’t get the media attendance you expected at your last press conference. And you’re taking heat from your boss for the weak turn-out. What went wrong? There are a number of reasons that reporters […]

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In communications, storytelling is an essential tool. Some of the greatest ad campaigns were those that told stories so compelling that you couldn’t move on without knowing what happened at the end. Apple’s “Your Verse” spot shared individual stories of iPad users and earned over 2 million views on YouTube. Storytelling can make waves in print and […]

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