In recent times, we have heard a lot about “Storytelling”, the art of using stories to communicate and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real discipline. However, there is still a lot of confusion around the definition of […]
Whether you work in public relations, the media or some other related industry, your job can be demanding. You’re probably used to hearing your family and friends say things like, “Why are you checking your email after work hours?” “I thought you worked Monday through Friday, so why are you running into the office on […]
I’ve worked for nonprofits, corporations and agencies throughout my career in communications. But the best part of having spent my last 13+ years working on the agency side of the industry is having an insider’s view of my clients’ workplace cultures. It’s not always the biggest brand or the smallest start up or the most […]
This article first appeared in the blog of our PRGN partner, Bianchi Public Relations Why Reporters Didn’t Attend Your Press Event You didn’t get the media attendance you expected at your last press conference. And you’re taking heat from your boss for the weak turn-out. What went wrong? There are a number of reasons that reporters […]
In communications, storytelling is an essential tool. Some of the greatest ad campaigns were those that told stories so compelling that you couldn’t move on without knowing what happened at the end. Apple’s “Your Verse” spot shared individual stories of iPad users and earned over 2 million views on YouTube. Storytelling can make waves in print and […]
