Bloggers on adventures… on the Dolomites, together with The North Face, to attend one of the most spectacular trail running races.

There are experiences that are worth to be lived at least once in a life. One of these is the The North Face Lavaredo Ultra Trail, one of the most famous and yearned trail running race in Italy and abroad. I took part to this important event, which brings together participants from all over the […]

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Fcebook face-lifts News Feed

This article has been written by Valeria Prencipe, Intern at our PRGN partner agency Landis Communications Inc. based in San Francisco, California. ———- On March 7th, Facebook’s CEO, Mark Zuckerberg, announced that News Feed, one of the main pillars of its social network, will undergo radical changes. Some reasons behind the innovation include the desire […]

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Types of Internet Advertising

This guest post is by The SSC Team (Stevens Strategic Communications), Westlake, Ohio (USA) Advertising on the Internet is the key for startup companies, expanding businesses, affiliate marketers and many others trying to make money online. For the beginner, the world of online advertizing can be a very confusing place, and understanding the terminology is […]

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Content vs. Connections – The Push and Pull of Social Media

You don’t have to look through your RSS feed for very long to find a variety of blog posts about the staying power of Facebook, or the adoption (or lack thereof) of Google+. I recently ran across this insightful post that discusses how Facebook is inherently more about connections (people you know) and Google+ is […]

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