The North Face
Train & Run with The North Face
Part of our work for The North Face is to manage Influencer campaigns and celebrity endorsements in order to strengthen The North Face visibility towards 2 main targets:
1) OUTDOOR ENTHUSIASTS: having TNF gear and apparel linked to extreme outdoor experiences/expeditions in order to focus on the advanced technology featured by the products and the leadership of the brand in the outdoor market.
2) YOUTH/TRENDSETTERS: TV or movie actors; radio DJs; video makers
Among several projects and campaigns designed and managed for the North Face we can highlight «Train & Run with The North Face» which has received the Golden C4F Davos Awards in the “Community of the Future” category.
The campaign was based on a new engagement approach and on the omni-channel model, the new marketing and communication frontier.
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