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Train & Run with The North Face

The North Face

Train & Run with The North Face

Influencer Engagement

Part of our work for The North Face is to manage Influencer campaigns and celebrity endorsements in order to strengthen The North Face visibility towards 2 main targets:

1) OUTDOOR  ENTHUSIASTS:
having TNF gear and apparel linked to extreme outdoor experiences/expeditions in order to focus on the advanced technology featured by the products and the leadership of the brand in the outdoor market.

2) YOUTH/TRENDSETTERS: TV or movie actors; radio DJs; video makers

Among several projects and campaigns designed and managed for the North Face we can highlight «Train & Run with The North Face» which has received the Golden C4F Davos Awards in the “Community of the Future” category.

The campaign was based on a new engagement approach and on the omni-channel model, the new marketing and communication frontier.

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