Luxury in the World
Communicating the Italian excellence beyond the concept of luxury
Luxury in the World, is a project that brings together the best Italian upmarket companies and promotes them in the major global markets. The company entrusted Sound PR for the promotion of the Exhibition of Italian Excellence, a touring event that has been held in various locations, from Russia to South Africa, the Emirates, South and North America.
High-quality niche products, as well as fine artifacts have witnessed the extraordinary creativity and skill that characterize the best companies in Italy.
The exhibition also included debates, conferences and study presentations on relevant sectors and on tangible opportunities to boost sales in the global markets.
The initiative saw the participation of 45 journalists and bloggers, over 100 published articles and several broadcasts and TV news.
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