25 Mar 2020Covid19 and brands: communication needs a service
Coronavirus puts communication to the test It’s time to do a thorough check-up for a quick and safe restart Brands are now facing challenges that they never even imagined would have to cope with. In these uncertain times of global emergency and drastic changes, CEOs are called more than ever to make decisions whose effects [...]
24 Sep 2015DieselGate, all the mistakes by Volkswagen PR team
“It takes a whole life to build a reputation. It takes a moment to destroy it”. The concise comment by Gianni Puglisi, IULM’s dean, summarizes perfectly the media storm fallen on the automotive industry Volkswagen, accused by the U.S. Environmental Protection Agency (EPA) of having adulterated data regarding its diesel cars’ emissions . DieselGate, as [...]
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