New DEICHMANN campaign to promote online sales on www.deichmann.com

The DEICHMANN online-store in Italyhas been a great success right from the beginning a year ago. The sales on the e-commerce website have been active in all of Italy, from the North to the South, in particular in Lombardy and in Sicily. The island region has proven to be particularly interested and active in the online shopping of shoes and accessories, despite there are no DEICHMANN-stores present in Sicily.

For those who love DEICHMANN shoes and don’t have the possibility to visit one of the 64 stores in Italy, the e-commerce website www.deichmann.com offers a wide variety of models and sizes. It also provides the possibility to shop conveniently from one’s home at any time of the day.

For the sake of further promoting shopping on the e-store, DEICHMANN offers a 5 € discount to all customers who buy a product online. The discount is valid throughout November and the coupons for the online-store are also distributed in all the main stores.

In order to introduce the e-store to an ever increasing public, DEICHMANN has also planned an Out-of-Home campaign with transit media advertising in the public transportation system ofMilan, such as the metro. In particular, the campaign will include, for the entire month of November: advertising at bus and tram stops, LCD-installations by IGPDecaux at the main tram-stops and in the metro and the sponsoring of a customised Jumbo-tram fully wrapped in advertisement for the online-store.

On the online-shop, DEICHMANN products have the same prices as in the stores and there are no shipping fees for purchases that exceed 30 €. The ordered items are delivered to the customer by courier within two working days (3 days for shipments to the islands of Sicily and Sardinia). Furthermore, if the item would not suit the customer, it is possibleto return it forfree in any DEICHMANN store or by sending it back via mail.