{"id":16331,"date":"2015-07-23T00:00:00","date_gmt":"2015-07-22T22:00:00","guid":{"rendered":"https:\/\/www.soundpr.it\/post_news\/la-chiave-per-essere-creativo-sul-lavoro-il-vicino-di-scrivania\/"},"modified":"2019-09-24T13:02:47","modified_gmt":"2019-09-24T11:02:47","slug":"la-chiave-per-essere-creativo-sul-lavoro-il-vicino-di-scrivania","status":"publish","type":"post","link":"https:\/\/www.soundpr.it\/en\/pr-e-ufficio-stampa\/la-chiave-per-essere-creativo-sul-lavoro-il-vicino-di-scrivania\/","title":{"rendered":"Workplace Creativity: Who is in the cubicle next to you?"},"content":{"rendered":"<p>I\u2019ve worked for nonprofits, corporations and agencies throughout my career in communications. But the best part of having spent my last 13+ years working on the agency side of the industry is having an insider\u2019s view of my clients\u2019 workplace cultures. It\u2019s not always the biggest brand or the smallest start up or the most dynamic leader who fosters great creativity and team synergies. It often simply comes down to team members who work well together.<\/p>\n<p>Recently, I caught a story on PRI,\u00a0<a href=\"http:\/\/www.pri.org\/stories\/2015-06-15\/surprising-ways-companies-can-foster-creativity\">\u201cThe surprising ways companies can foster creativity,\u201d<\/a>\u00a0by\u00a0<a href=\"http:\/\/www.pri.org\/people\/marc-sollinger\">Marc Sollinger<\/a>\u00a0that is worth sharing. He turned to one of the foremost experts on workplace psychology and author<a href=\"http:\/\/www.hbs.edu\/faculty\/Pages\/profile.aspx?facId=6409\">Teresa Amabile<\/a>. Marc mentioned that Amabile found some surprising insights that might make you rethink the way you work in your own office.<\/p>\n<ol>\n<li><em><strong> Pressure isn\u2019t always a bad thing<\/strong><\/em><br \/>\n<em>Nobody (except maybe David Bowie or Freddie Mercury) likes being under pressure at work. There are emails filled with seemingly unrelated tasks, an avalanche of meetings featuring long-winded speakers and a never-ending pile of paperwork on your desk. At the end of the day, you might go home exhausted and unhappy \u2014 and still not feel like you accomplished all that much. Amabile agrees that this type of pressure, which she likens to \u201cbeing on a treadmill,\u201d is terrible. It\u2019s negative for creativity and creates an unhappy office.<\/em><\/li>\n<\/ol>\n<p><em>However, there\u2019s another type of pressure that can actually be positive.<\/em><em>\u00a0<\/em><em>\u201cWe call it \u2018being on a mission,&#8217;\u201d Amabile explains. \u201cThere are times when we\u2019re working on something when we\u2019re not fragmented and distracted. When we\u2019re entirely focused on one urgent problem. It could be a big one, and it could be consuming us for many hours of the day, but if we\u2019re able to focus on that, if we\u2019re able to understand why it\u2019s important, why the urgency exists, we can be extraordinarily creative under those conditions.\u201d<\/em><\/p>\n<ol start=\"2\">\n<li><em><strong> People work better If they believe in what they\u2019re doing<\/strong><\/em><br \/>\n<em>A huge salary, a company car and a great cafeteria aren\u2019t nearly as important as one simple thing: Whether or not employees believe in the work they\u2019re doing.<\/em><\/li>\n<\/ol>\n<p><em>Amabile\u2019s research, which collected over 12,000 daily diaries of people working in a variety of industries, showed that people were happiest when they made progress on work they cared about and believed in. Once they were happy and satisfied, they were much more creative and successful.<\/em><\/p>\n<p><em>So if you\u2019re feeling unmotivated because you\u2019re just moving numbers around for a company you don\u2019t care about, you might want to move numbers around for a company you do care about.<\/em><\/p>\n<ol start=\"3\">\n<li><em><strong> Upper management isn\u2019t THAT important<\/strong><\/em><br \/>\n<em>When you think about creating a culture of workplace creativity and innovation, the first person you think about is usually the CEO: Steve Jobs at Apple, Jeff Bezos at Amazon; they made their workplace creative and successful, right?<\/em><\/li>\n<\/ol>\n<p><em>Well, partly. Amabile says that upper management can help shape an office. If they give their employees clear goals and the right level of autonomy, they\u2019ll be able to do their best work.<\/em><br \/>\n<em>But what\u2019s happening at the top isn\u2019t as important as what\u2019s happening at the middle, according to Amabile.<\/em><\/p>\n<p><em>\u201cWhat upper management does matters, but the actions of your immediate supervisor and your colleagues that you work closely with, that matters more on a day to day basis. They have a larger impact on your experience of the workday, and therefore, your ability to be creative and productive, in your work.\u201d<\/em><\/p>\n<p><em>Validation, emotional support, collaboration, all of these are extremely important to someone\u2019s work life, and these all come from someone\u2019s immediate colleagues. Mark Zuckerberg might be a great CEO, but whether or not you get along with the person in the next cubicle is going to affect the way you work in a far more profound way.<\/em><\/p>\n<p>I have to agree 100 percent with these insights, but I will add another big factor in being creative and successful at work and that is trust. I trust my colleagues to jump in when needed, back me up or champion an idea, raise a red flag when things are not moving along smoothly, and most importantly, cover me if I\u2019m not available or taking a day off. I work for a company and a team of people who care about each other and our clients, because it is the right thing to do. And it shows in our work every day.<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>I\u2019ve worked for nonprofits, corporations and agencies throughout my career in communications. But the best part of having spent my last 13+ years working on the agency side of the industry is having an insider\u2019s view of my clients\u2019 workplace cultures. It\u2019s not always the biggest brand or the smallest start up or the most [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.soundpr.it\/en\/pr-e-ufficio-stampa\/la-chiave-per-essere-creativo-sul-lavoro-il-vicino-di-scrivania\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":16332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Workplace Creativity: Who is in the cubicle next to you? - soundPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soundpr.it\/pr-e-ufficio-stampa\/la-chiave-per-essere-creativo-sul-lavoro-il-vicino-di-scrivania\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:it]La chiave per essere creativo sul lavoro? 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