{"id":16133,"date":"2015-01-23T00:00:00","date_gmt":"2015-01-22T23:00:00","guid":{"rendered":"https:\/\/www.soundpr.it\/post_news\/la-gestione-della-crisi-ai-tempi-dei-social-media\/"},"modified":"2019-09-24T13:02:48","modified_gmt":"2019-09-24T11:02:48","slug":"la-gestione-della-crisi-ai-tempi-dei-social-media","status":"publish","type":"post","link":"https:\/\/www.soundpr.it\/en\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/","title":{"rendered":"Crisis Communication &#038; Social Media"},"content":{"rendered":"<p>The case of the too skinny mannequins used by the lingerie leader LA PERLA in its shops, charged of encouraging a wrong role model, or the statement related to same-sex families in\u00a0advertising campaigns released by Barilla\u2019s President Guido Barilla, as well as the promotional campaign launched by FIAT for the Women\u2019s day and accused of sexism, are some examples of companies that had to face social networks\u2019 users attacks.<\/p>\n<p>These critics have been managed differently by the companies involved: Barilla published official excuses on its Twitter account, FIAT provided uselessly defence and finally deleted from its Facebook page all the posts, comments and the promotional campaign itself.<\/p>\n<p>Here are several useful suggestions to face communication crisis, provided by Abbie S. Fink of HMA Public Relations, our Phoenix-based PRGN partner.<\/p>\n<p><a href=\"http:\/\/hmapr.com\/crisis-communication-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guest post<\/a> by <a href=\"http:\/\/hmapr.com\/author\/abbie-s-fink\/\" target=\"_blank\" rel=\"noopener noreferrer\">Abbie S. Fink<\/a> \u2013 <a href=\"http:\/\/hmapr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HMA Public Relations<\/a> , PRGN partner of Sound PR in Phoenix<\/p>\n<p>Crisis Communication &amp; Social Media<\/p>\n<p>Be Aware. Be Prepared. Be Proactive.<\/p>\n<p>In today\u2019s 24\/7 140-word world that we live in, it just takes one misguided Tweet or inappropriate Instagram photo to create a crisis for any organization. Don\u2019t shoot the \u201cmessenger\u201d \u2013 social media doesn\u2019t create the crisis, an error in judgment does.\u00a0 A smart communicator knows this and is prepared to respond quickly and efficiently.<\/p>\n<p>How do you advise a client that is facing a crisis situation when it comes to its communications efforts?<\/p>\n<ul>\n<li>Crisis communication no longer means holding a news conference to respond to questions. It now must include monitoring and managing what is happening in the social space.<\/li>\n<li>We must account for the fact that an inappropriate post, whether done internally by the organization, or as a result of a disgruntled blogger, can turn into a \u201ccrisis\u201d if not responded to in a timely fashion.<\/li>\n<\/ul>\n<p>What are some best practices to consider when using social media for a crisis situation?<\/p>\n<ul>\n<li>Just knowing that you need to be mindful of your presence in the social space is the first step. You may not actively engage in social media, but other influencers are. Keeping a close eye on the situation is crucial.<\/li>\n<li>It is not much different to me whether you are managing a crisis in the social space or through more traditional means \u2013 your tagline for this session is right on: be aware, be prepared and be proactive. There is no such thing as \u201cno comment\u201d and that is even truer in the social space.<\/li>\n<li>Have a social media policy in place so that all those representing your brand are aware of the dos and don\u2019ts.<\/li>\n<li>Create a social media crisis team \u2013 smart, quick and empowered people who can be available at a moment\u2019s notice. Crises never happen 8-5 so be sure everyone is reachable, no matter what time of day the crisis occurs.<\/li>\n<li>Our first reaction is to DELETE DELETE DELETE when it comes to that misguided post. But unless you can adequately explain it and why you are deleting, it is easier to move on and deal with it appropriately.<\/li>\n<li>Relax and take a deep breath before you respond. Yes, you need to respond, but give yourself the benefit of a minute or two to determine the best course of action and what your next steps will be. A smart, thoughtful response that is honest and keeping with your brand\u2019s online presence will go a long way toward managing the crisis.<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The case of the too skinny mannequins used by the lingerie leader LA PERLA in its shops, charged of encouraging a wrong role model, or the statement related to same-sex families in\u00a0advertising campaigns released by Barilla\u2019s President Guido Barilla, as well as the promotional campaign launched by FIAT for the Women\u2019s day and accused of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.soundpr.it\/en\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":16134,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La gestione della crisi ai tempi dei social mediaCrisis Communication &amp; Social Media - soundPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La gestione della crisi ai tempi dei social mediaCrisis Communication &amp; Social Media - soundPR\" \/>\n<meta property=\"og:description\" content=\"The case of the too skinny mannequins used by the lingerie leader LA PERLA in its shops, charged of encouraging a wrong role model, or the statement related to same-sex families in\u00a0advertising campaigns released by Barilla\u2019s President Guido Barilla, as well as the promotional campaign launched by FIAT for the Women\u2019s day and accused of [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"soundPR\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-22T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-24T11:02:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/crisis_dreamstime_xl_41796680-1024x678.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PR_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PR_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/\"},\"author\":{\"name\":\"PR_admin\",\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/person\/c9b788a99957575b3f74e9b57ecb6234\"},\"headline\":\"Crisis Communication &#038; Social Media\",\"datePublished\":\"2015-01-22T23:00:00+00:00\",\"dateModified\":\"2019-09-24T11:02:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/\"},\"wordCount\":1176,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.soundpr.it\/#organization\"},\"articleSection\":[\"Crisis management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/\",\"url\":\"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/\",\"name\":\"La gestione della crisi ai tempi dei social mediaCrisis Communication & Social Media - soundPR\",\"isPartOf\":{\"@id\":\"https:\/\/www.soundpr.it\/#website\"},\"datePublished\":\"2015-01-22T23:00:00+00:00\",\"dateModified\":\"2019-09-24T11:02:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.soundpr.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La gestione della crisi ai tempi dei social media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.soundpr.it\/#website\",\"url\":\"https:\/\/www.soundpr.it\/\",\"name\":\"soundPR\",\"description\":\"Sound Public Relations\",\"publisher\":{\"@id\":\"https:\/\/www.soundpr.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.soundpr.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.soundpr.it\/#organization\",\"name\":\"soundPR\",\"url\":\"https:\/\/www.soundpr.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Logo-hd-wht.png\",\"contentUrl\":\"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Logo-hd-wht.png\",\"width\":168,\"height\":69,\"caption\":\"soundPR\"},\"image\":{\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/person\/c9b788a99957575b3f74e9b57ecb6234\",\"name\":\"PR_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/76ab5947cc8629e72c610d01c95d8527?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/76ab5947cc8629e72c610d01c95d8527?s=96&d=mm&r=g\",\"caption\":\"PR_admin\"},\"url\":\"https:\/\/www.soundpr.it\/en\/author\/pr_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La gestione della crisi ai tempi dei social mediaCrisis Communication & Social Media - soundPR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/","og_locale":"en_US","og_type":"article","og_title":"La gestione della crisi ai tempi dei social mediaCrisis Communication & Social Media - soundPR","og_description":"The case of the too skinny mannequins used by the lingerie leader LA PERLA in its shops, charged of encouraging a wrong role model, or the statement related to same-sex families in\u00a0advertising campaigns released by Barilla\u2019s President Guido Barilla, as well as the promotional campaign launched by FIAT for the Women\u2019s day and accused of [...]Read More...","og_url":"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/","og_site_name":"soundPR","article_published_time":"2015-01-22T23:00:00+00:00","article_modified_time":"2019-09-24T11:02:48+00:00","og_image":[{"width":1024,"height":678,"url":"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/crisis_dreamstime_xl_41796680-1024x678.jpg","type":"image\/jpeg"}],"author":"PR_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"PR_admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/#article","isPartOf":{"@id":"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/"},"author":{"name":"PR_admin","@id":"https:\/\/www.soundpr.it\/#\/schema\/person\/c9b788a99957575b3f74e9b57ecb6234"},"headline":"Crisis Communication &#038; Social Media","datePublished":"2015-01-22T23:00:00+00:00","dateModified":"2019-09-24T11:02:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/"},"wordCount":1176,"commentCount":0,"publisher":{"@id":"https:\/\/www.soundpr.it\/#organization"},"articleSection":["Crisis management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/","url":"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/","name":"La gestione della crisi ai tempi dei social mediaCrisis Communication & Social Media - soundPR","isPartOf":{"@id":"https:\/\/www.soundpr.it\/#website"},"datePublished":"2015-01-22T23:00:00+00:00","dateModified":"2019-09-24T11:02:48+00:00","breadcrumb":{"@id":"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.soundpr.it\/crisis-management\/la-gestione-della-crisi-ai-tempi-dei-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.soundpr.it\/"},{"@type":"ListItem","position":2,"name":"La gestione della crisi ai tempi dei social media"}]},{"@type":"WebSite","@id":"https:\/\/www.soundpr.it\/#website","url":"https:\/\/www.soundpr.it\/","name":"soundPR","description":"Sound Public Relations","publisher":{"@id":"https:\/\/www.soundpr.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.soundpr.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.soundpr.it\/#organization","name":"soundPR","url":"https:\/\/www.soundpr.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.soundpr.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Logo-hd-wht.png","contentUrl":"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Logo-hd-wht.png","width":168,"height":69,"caption":"soundPR"},"image":{"@id":"https:\/\/www.soundpr.it\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.soundpr.it\/#\/schema\/person\/c9b788a99957575b3f74e9b57ecb6234","name":"PR_admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.soundpr.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/76ab5947cc8629e72c610d01c95d8527?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76ab5947cc8629e72c610d01c95d8527?s=96&d=mm&r=g","caption":"PR_admin"},"url":"https:\/\/www.soundpr.it\/en\/author\/pr_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/posts\/16133"}],"collection":[{"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/comments?post=16133"}],"version-history":[{"count":1,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/posts\/16133\/revisions"}],"predecessor-version":[{"id":17439,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/posts\/16133\/revisions\/17439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/media\/16134"}],"wp:attachment":[{"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/media?parent=16133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/categories?post=16133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/tags?post=16133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}