{"id":16066,"date":"2014-10-21T00:00:00","date_gmt":"2014-10-20T22:00:00","guid":{"rendered":"https:\/\/www.soundpr.it\/post_news\/il-ruolo-delle-relazioni-pubbliche-nel-processo-di-storytelling-uno-strumento-di-grande-impatto\/"},"modified":"2019-09-24T13:02:48","modified_gmt":"2019-09-24T11:02:48","slug":"il-ruolo-delle-relazioni-pubbliche-nel-processo-di-storytelling-uno-strumento-di-grande-impatto","status":"publish","type":"post","link":"https:\/\/www.soundpr.it\/en\/pr-e-ufficio-stampa\/il-ruolo-delle-relazioni-pubbliche-nel-processo-di-storytelling-uno-strumento-di-grande-impatto\/","title":{"rendered":"PR\u2019s role in Storytelling: A Power Tool"},"content":{"rendered":"

In communications, storytelling is an essential tool. Some of the greatest ad campaigns were those that told stories so compelling that you\u00a0couldn\u2019t\u00a0move on without knowing what happened at the end. Apple\u2019s \u201cYour Verse<\/a>\u201d spot shared individual stories of iPad users and earned over 2 million views on YouTube. Storytelling can make waves in print and digital ads too. But when it comes to really getting\u00a0your<\/em>\u00a0story across, Public Relations is the most effective communications tool. Here\u2019s why:<\/p>\n

In essence, storytelling is what we do.<\/strong>\u00a0Consider a press release. When we write a release we write it with the intention of sharing news, but in a form that supports the client\u2019s brand and story. Breaking news about a clients\u2019 new product or service gives PR pros the opportunity to shape the brand\u2019s narrative, whether it be a brief or long lasting message.<\/p>\n

Public relations gives brands a forum to speak about details \u2013 and what good storyteller doesn\u2019t share the details?<\/strong>\u00a0Pharmaceutical company commercials having to rattle off a long list of a drug\u2019s side effects after explaining its benefits\u00a0doesn\u2019t\u00a0seem like the\u00a0best way to tell a story either. Traditional PR tools make it possible to relay a brand\u2019s\u00a0back story\u00a0while still being able to manage the\u00a0conversation.<\/p>\n

In the era of transparency we live in, major corporations are now encouraged to disclose more of their activities, like their sustainability efforts. Public relations is frequently a trusted source of communication in this process.<\/strong>\u00a0For obvious reasons, social media is the first place consumers go when they want to voice their opinion. This type of engagement makes it possible for companies to speak directly to their audiences on a personal level. Beyond that, consumers often rely more on what a journalist or other 3rd<\/sup>\u00a0party has to say about a product or service than the company itself.<\/p>\n

With this said, it is important to always consider the story you are telling. Thinking carefully about the story before you release it can mean the difference between a successful campaign and a crisis.<\/p>\n

Written by Caprice Johnson \u2013 ADAM FRIEDMAN Associates LLC<\/a> \u2013 Sound PR\u2019s NewYorkCity-based PRGN partner
\n<\/em><\/p>","protected":false},"excerpt":{"rendered":"

In communications, storytelling is an essential tool. Some of the greatest ad campaigns were those that told stories so compelling that you\u00a0couldn\u2019t\u00a0move on without knowing what happened at the end. Apple\u2019s \u201cYour Verse\u201d spot shared individual stories of iPad users and earned over 2 million views on YouTube. Storytelling can make waves in print and […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":16067,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"yoast_head":"\nIl ruolo delle relazioni pubbliche nel processo di storytelling: uno strumento di grande impatto! PR\u2019s role in Storytelling: A Power Tool - soundPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soundpr.it\/pr-e-ufficio-stampa\/il-ruolo-delle-relazioni-pubbliche-nel-processo-di-storytelling-uno-strumento-di-grande-impatto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il ruolo delle relazioni pubbliche nel processo di storytelling: uno strumento di grande impatto! PR\u2019s role in Storytelling: A Power Tool - soundPR\" \/>\n<meta property=\"og:description\" content=\"In communications, storytelling is an essential tool. Some of the greatest ad campaigns were those that told stories so compelling that you\u00a0couldn\u2019t\u00a0move on without knowing what happened at the end. Apple\u2019s \u201cYour Verse\u201d spot shared individual stories of iPad users and earned over 2 million views on YouTube. 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