{"id":16045,"date":"2014-10-09T00:00:00","date_gmt":"2014-10-08T22:00:00","guid":{"rendered":"https:\/\/www.soundpr.it\/post_news\/effetto-lucchetto-come-ottenere-lealta-dai-propri-clienti-e-renderli-entusiasti-di-lavorare-con-voi\/"},"modified":"2019-09-24T13:03:04","modified_gmt":"2019-09-24T11:03:04","slug":"effetto-lucchetto-come-ottenere-lealta-dai-propri-clienti-e-renderli-entusiasti-di-lavorare-con-voi","status":"publish","type":"post","link":"https:\/\/www.soundpr.it\/en\/ispirazioni\/effetto-lucchetto-come-ottenere-lealta-dai-propri-clienti-e-renderli-entusiasti-di-lavorare-con-voi\/","title":{"rendered":"Customer retention golden rule: give loyalty to get loyalty"},"content":{"rendered":"

While surfing the Web today, I\u2019ve come across a blog article which title has caught my attention: \u201cHow to use The Lock In Effect\u201d.<\/p>\n

The article was about client retention, a quite relevant issue, especially in the light of the changing world economy and its impact on customer demand and loyalty. Globalization has redefined competition. Managing customers, identifying their behaviours and retain them have never been so complex. Customers have a variety of options which to choose from and they have become more demanding than ever.
\nWhen it comes to growing their business, many entrepreneurs are so focused on gaining new clients that they fail to retain those they already have. This is a manifest error of appraisal if you consider that, according to a recent study, a 5% increase in customer retention can increase a company\u2019s profitability up to 95%. And if those numbers don\u2019t impress you, as revealed by Forbes, \u201cGartner Group statistics tell us that 80% of your company\u2019s future revenue will come from just 20% of your existing customers\u201d.
\nAs an entrepreneur I\u2019ve always been aware that no other asset in a company is as important as people and clients. But since this article focuses on clients, I\u2019ll overlook the human recourses issue for the moment. I personally don\u2019t like the expression \u201cLock in Effect\u201d that much since it presumes some sort of bond beyond the client\u2019s will. I would rather prefer talking about how to ensure that clients lock themselves in. And here are my two cents based on my experience:\"Quote_Tesla_en\"<\/a><\/p>\n

1. Watch out! – Be sure your attention toward the client keep being high. Don\u2019t just invest your time in the initial customer relation unless you don\u2019t want let your clients down and make them want to look around for a more trustful partner;<\/p>\n

2. Surprise and delight \u2013 Anticipating your clients needs, overcoming their expectations is not that difficult as long as you know what they are. The first step to get a better customer retention is to set client expectations in advance. However, since they can change throughout a business relationship it is important that you keep in touch with your clients as often as you can;<\/p>\n

3. Care for! \u2013 Caring for clients doesn\u2019t go without saying. A lot of companies fail to do that properly. Managing a client means, above all, dealing with people. Getting to know your clients through increased engagement is a perfect way to make relationships easier. Don\u2019t miss to give your clients a quick courtesy call, now and then. Want you create barriers to entry for your competitors? Take care of Your customers, before someone else does!<\/p>\n

4. Build trust – Become your customers\u2019 trusted advisor, share value with them. Be ready to give your opinion when asked. Don\u2019t be stingy in providing your clients with all the needed consultancy; go beyond the bare minimum your contracts entail. Make sure that your clients recognize you as an integral part of their business success;<\/p>\n

5. Over deliver \u2013 Under promise and over deliver rather than the opposite. Let your clients know that you are making the extra effort to get them excited about your work. As a service business, you have countless opportunities to \u201cwoo\u201d your clients and go beyond the minimum;<\/p>\n

6. Create a customer service culture \u2013 Share your vision with your staff and make sure your professionals are on the same page as you. Spreading and nurturing a customer service culture inside your company is an insurance policy for keeping your business healthy and safe;<\/p>\n

7. Reciprocity – Treat your customers the way you yourself would like to be treated if you were the customer. Try to see things from the customer\u2019s own perspective. Be the first to give something. Give loyalty to get loyalty;<\/p>\n

But remember, that\u2019s not just a CRM tactic but rather an attitude that needs to permeate the very core of your business. If you\u2019re not sincere, customers will catch you straight away, and it will backfire.<\/p>\n

Autore: Alessandra Malvermi, Managing Partner at Sound Public Relations<\/em><\/p>","protected":false},"excerpt":{"rendered":"

While surfing the Web today, I\u2019ve come across a blog article which title has caught my attention: \u201cHow to use The Lock In Effect\u201d. The article was about client retention, a quite relevant issue, especially in the light of the changing world economy and its impact on customer demand and loyalty. Globalization has redefined competition. […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":16048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"yoast_head":"\nEffetto lucchetto: come ottenere lealt\u00e0 dai propri clienti e renderli entusiasti di lavorare con voi. Customer retention golden rule: give loyalty to get loyalty - soundPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soundpr.it\/en\/ispirazioni\/effetto-lucchetto-come-ottenere-lealta-dai-propri-clienti-e-renderli-entusiasti-di-lavorare-con-voi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effetto lucchetto: come ottenere lealt\u00e0 dai propri clienti e renderli entusiasti di lavorare con voi. Customer retention golden rule: give loyalty to get loyalty - soundPR\" \/>\n<meta property=\"og:description\" content=\"While surfing the Web today, I\u2019ve come across a blog article which title has caught my attention: \u201cHow to use The Lock In Effect\u201d. The article was about client retention, a quite relevant issue, especially in the light of the changing world economy and its impact on customer demand and loyalty. Globalization has redefined competition. [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.soundpr.it\/en\/ispirazioni\/effetto-lucchetto-come-ottenere-lealta-dai-propri-clienti-e-renderli-entusiasti-di-lavorare-con-voi\/\" \/>\n<meta property=\"og:site_name\" content=\"soundPR\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-08T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-24T11:03:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Lucchetto.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"624\" \/>\n\t<meta property=\"og:image:height\" content=\"295\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PR_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PR_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.soundpr.it\/en\/ispirazioni\/effetto-lucchetto-come-ottenere-lealta-dai-propri-clienti-e-renderli-entusiasti-di-lavorare-con-voi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.soundpr.it\/en\/ispirazioni\/effetto-lucchetto-come-ottenere-lealta-dai-propri-clienti-e-renderli-entusiasti-di-lavorare-con-voi\/\"},\"author\":{\"name\":\"PR_admin\",\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/person\/c9b788a99957575b3f74e9b57ecb6234\"},\"headline\":\"Customer retention golden rule: give loyalty to get loyalty\",\"datePublished\":\"2014-10-08T22:00:00+00:00\",\"dateModified\":\"2019-09-24T11:03:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.soundpr.it\/en\/ispirazioni\/effetto-lucchetto-come-ottenere-lealta-dai-propri-clienti-e-renderli-entusiasti-di-lavorare-con-voi\/\"},\"wordCount\":1457,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.soundpr.it\/#organization\"},\"articleSection\":[\"PR Vision\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.soundpr.it\/en\/ispirazioni\/effetto-lucchetto-come-ottenere-lealta-dai-propri-clienti-e-renderli-entusiasti-di-lavorare-con-voi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.soundpr.it\/en\/ispirazioni\/effetto-lucchetto-come-ottenere-lealta-dai-propri-clienti-e-renderli-entusiasti-di-lavorare-con-voi\/\",\"url\":\"https:\/\/www.soundpr.it\/en\/ispirazioni\/effetto-lucchetto-come-ottenere-lealta-dai-propri-clienti-e-renderli-entusiasti-di-lavorare-con-voi\/\",\"name\":\"Effetto lucchetto: come ottenere lealt\u00e0 dai propri clienti e renderli entusiasti di lavorare con voi. 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