{"id":16031,"date":"2014-09-18T00:00:00","date_gmt":"2014-09-17T22:00:00","guid":{"rendered":"https:\/\/www.soundpr.it\/post_news\/pr-e-seo-due-mondi-una-sola-strategia\/"},"modified":"2019-09-24T13:03:04","modified_gmt":"2019-09-24T11:03:04","slug":"pr-e-seo-due-mondi-una-sola-strategia","status":"publish","type":"post","link":"https:\/\/www.soundpr.it\/en\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/","title":{"rendered":"PR Insider: PR is the new SEO"},"content":{"rendered":"

\"Schmidt_Uwe\"<\/a>While Google has changed the search algorithms three times between 2011 and 2013, the latest one seems to be causing the most headaches to SEO specialists since it focuses mostly on content. And that\u2019s \u2013 alas, dear techies! \u2013 first and foremost no technological approach. It\u2019s an opportunity for PR professionals (who develop key message-driven strategies for their clients) to provide deep content and manage both sides of modern PR: the media and the SEO portions.<\/p>\n

Here are five tips from a PR professional who\u2019s been following SEO trends very closely over the last few years:<\/p>\n

    \n
  1. Constantly create new user-oriented content on your website. This will guarantee visitors stay longer and Google will recognize higher relevance for your website.<\/li>\n
  2. Create unique content. For instance, pitch bylined articles for placement on reputable websites such as online trade magazines, and get links <\/i>to that content on your website secured. These links are invaluable for your Google ranking.<\/li>\n
  3. Design website content, structure and technique so Google can analyze the content easily. Include keywords within all titles and copy. Eliminate large images and flash animations whenever possible.<\/li>\n
  4. Avoid duplicate content. Also, do not book low-value placements on pseudo press portals or directories that were created to distort Google results. Google now ignores such entries and even might punish companies appearing on such “spam sites” by down-ranking their websites.<\/li>\n
  5. Choose a smart PR agency <\/i>as your company\u2019s partner. <\/b>Doing so will better ensure that each side understands both the content and the technological aspects of state-of-the-art SEO public relations.<\/li>\n<\/ol>\n

    This may sound easy, but in reality it\u2019s not. In reality, few companies truly understand the current trends and how they can use them to their benefit, nor do they know how to find the right partner to work with them on the opportunity. At the end of the day, it\u2019s all about including SEO in the content-driven communications strategy of a company and being able to shift a part of the marketing budget to one of the most effective tools that exists today: SEO-PR.<\/p>\n

    This article has been written by Uwe Schmidt, CEO of Industry-Contact (IC AG)<\/a>and current president of the Public Relations Global Network (PRGN<\/a>)<\/p>\n

    Follow Uwe: @IC_AG<\/p>\n

    <\/div>\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    While Google has changed the search algorithms three times between 2011 and 2013, the latest one seems to be causing the most headaches to SEO specialists since it focuses mostly on content. And that\u2019s \u2013 alas, dear techies! \u2013 first and foremost no technological approach. It\u2019s an opportunity for PR professionals (who develop key message-driven […]<\/p>\n

    Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":16033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[216],"tags":[],"yoast_head":"\nPR e SEO: due mondi, una sola strategiaPR Insider: PR is the new SEO - soundPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR e SEO: due mondi, una sola strategiaPR Insider: PR is the new SEO - soundPR\" \/>\n<meta property=\"og:description\" content=\"While Google has changed the search algorithms three times between 2011 and 2013, the latest one seems to be causing the most headaches to SEO specialists since it focuses mostly on content. And that\u2019s \u2013 alas, dear techies! \u2013 first and foremost no technological approach. It\u2019s an opportunity for PR professionals (who develop key message-driven [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/\" \/>\n<meta property=\"og:site_name\" content=\"soundPR\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-17T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-24T11:03:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Puzzle_Seo_PR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"624\" \/>\n\t<meta property=\"og:image:height\" content=\"295\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PR_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PR_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/\"},\"author\":{\"name\":\"PR_admin\",\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/person\/c9b788a99957575b3f74e9b57ecb6234\"},\"headline\":\"PR Insider: PR is the new SEO\",\"datePublished\":\"2014-09-17T22:00:00+00:00\",\"dateModified\":\"2019-09-24T11:03:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/\"},\"wordCount\":769,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.soundpr.it\/#organization\"},\"articleSection\":[\"Seo\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/\",\"url\":\"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/\",\"name\":\"PR e SEO: due mondi, una sola strategiaPR Insider: PR is the new SEO - soundPR\",\"isPartOf\":{\"@id\":\"https:\/\/www.soundpr.it\/#website\"},\"datePublished\":\"2014-09-17T22:00:00+00:00\",\"dateModified\":\"2019-09-24T11:03:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.soundpr.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PR e SEO: due mondi, una sola strategia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.soundpr.it\/#website\",\"url\":\"https:\/\/www.soundpr.it\/\",\"name\":\"soundPR\",\"description\":\"Sound Public Relations\",\"publisher\":{\"@id\":\"https:\/\/www.soundpr.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.soundpr.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.soundpr.it\/#organization\",\"name\":\"soundPR\",\"url\":\"https:\/\/www.soundpr.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Logo-hd-wht.png\",\"contentUrl\":\"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Logo-hd-wht.png\",\"width\":168,\"height\":69,\"caption\":\"soundPR\"},\"image\":{\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/person\/c9b788a99957575b3f74e9b57ecb6234\",\"name\":\"PR_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/76ab5947cc8629e72c610d01c95d8527?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/76ab5947cc8629e72c610d01c95d8527?s=96&d=mm&r=g\",\"caption\":\"PR_admin\"},\"url\":\"https:\/\/www.soundpr.it\/en\/author\/pr_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PR e SEO: due mondi, una sola strategiaPR Insider: PR is the new SEO - soundPR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/","og_locale":"en_US","og_type":"article","og_title":"PR e SEO: due mondi, una sola strategiaPR Insider: PR is the new SEO - soundPR","og_description":"While Google has changed the search algorithms three times between 2011 and 2013, the latest one seems to be causing the most headaches to SEO specialists since it focuses mostly on content. And that\u2019s \u2013 alas, dear techies! \u2013 first and foremost no technological approach. It\u2019s an opportunity for PR professionals (who develop key message-driven [...]Read More...","og_url":"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/","og_site_name":"soundPR","article_published_time":"2014-09-17T22:00:00+00:00","article_modified_time":"2019-09-24T11:03:04+00:00","og_image":[{"width":624,"height":295,"url":"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Puzzle_Seo_PR.jpg","type":"image\/jpeg"}],"author":"PR_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"PR_admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/#article","isPartOf":{"@id":"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/"},"author":{"name":"PR_admin","@id":"https:\/\/www.soundpr.it\/#\/schema\/person\/c9b788a99957575b3f74e9b57ecb6234"},"headline":"PR Insider: PR is the new SEO","datePublished":"2014-09-17T22:00:00+00:00","dateModified":"2019-09-24T11:03:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/"},"wordCount":769,"commentCount":0,"publisher":{"@id":"https:\/\/www.soundpr.it\/#organization"},"articleSection":["Seo"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/","url":"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/","name":"PR e SEO: due mondi, una sola strategiaPR Insider: PR is the new SEO - soundPR","isPartOf":{"@id":"https:\/\/www.soundpr.it\/#website"},"datePublished":"2014-09-17T22:00:00+00:00","dateModified":"2019-09-24T11:03:04+00:00","breadcrumb":{"@id":"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.soundpr.it\/seo\/pr-e-seo-due-mondi-una-sola-strategia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.soundpr.it\/"},{"@type":"ListItem","position":2,"name":"PR e SEO: due mondi, una sola strategia"}]},{"@type":"WebSite","@id":"https:\/\/www.soundpr.it\/#website","url":"https:\/\/www.soundpr.it\/","name":"soundPR","description":"Sound Public Relations","publisher":{"@id":"https:\/\/www.soundpr.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.soundpr.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.soundpr.it\/#organization","name":"soundPR","url":"https:\/\/www.soundpr.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.soundpr.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Logo-hd-wht.png","contentUrl":"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Logo-hd-wht.png","width":168,"height":69,"caption":"soundPR"},"image":{"@id":"https:\/\/www.soundpr.it\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.soundpr.it\/#\/schema\/person\/c9b788a99957575b3f74e9b57ecb6234","name":"PR_admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.soundpr.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/76ab5947cc8629e72c610d01c95d8527?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76ab5947cc8629e72c610d01c95d8527?s=96&d=mm&r=g","caption":"PR_admin"},"url":"https:\/\/www.soundpr.it\/en\/author\/pr_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/posts\/16031"}],"collection":[{"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/comments?post=16031"}],"version-history":[{"count":1,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/posts\/16031\/revisions"}],"predecessor-version":[{"id":17442,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/posts\/16031\/revisions\/17442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/media\/16033"}],"wp:attachment":[{"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/media?parent=16031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/categories?post=16031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.soundpr.it\/en\/wp-json\/wp\/v2\/tags?post=16031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}