{"id":17651,"date":"2019-07-23T18:03:46","date_gmt":"2019-07-23T16:03:46","guid":{"rendered":"https:\/\/www.soundpr.it\/?post_type=post_portfolio&#038;p=17651"},"modified":"2019-09-10T10:28:13","modified_gmt":"2019-09-10T08:28:13","slug":"train-run-with-the-north-face","status":"publish","type":"post_portfolio","link":"https:\/\/www.soundpr.it\/en\/post_portfolio\/train-run-with-the-north-face\/","title":{"rendered":"Train &#038; Run with The North Face"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>Influencer Engagement<\/h2>\n<p>Part of our work for The North Face is to manage Influencer campaigns and celebrity endorsements in order to strengthen The North Face visibility towards 2 main targets:<br \/>\n<strong><br \/>\n1) OUTDOOR \u00a0ENTHUSIASTS:<\/strong> having TNF gear and apparel linked to extreme outdoor experiences\/expeditions in order to focus on the advanced technology featured by the products and the leadership of the brand in the outdoor market.<\/p>\n<p><strong>2) YOUTH\/TRENDSETTERS<\/strong>: TV or movie actors; radio DJs; video makers<\/p>\n<p>Among several projects and campaigns designed and managed for the North Face we can highlight <strong>\u00abTrain &amp; Run with The North Face\u00bb <\/strong>which has received the Golden C4F Davos Awards in the <strong>&#8220;Community of the Future&#8221; <\/strong>category.<\/p>\n<p>The campaign was based on a new <strong>engagement<\/strong> approach and on the <strong>omni-channel <\/strong>model, the new marketing and communication frontier.<\/p>\n<p><strong>Learn more<\/strong> &gt; <a href=\"https:\/\/www.soundpr.it\/en\/contatti\/\">Contattact us<\/a>[\/vc_column_text][vc_gallery type=&#8221;image_grid&#8221; images=&#8221;17755,17758,17759,17756,17757,17760,17761,17653,17652,17654,17655&#8243; img_size=&#8221;100&#215;100&#8243;][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Influencer Engagement Part of our work for The North Face is to manage Influencer campaigns and celebrity endorsements in order to strengthen The North Face visibility towards 2 main targets: 1) OUTDOOR \u00a0ENTHUSIASTS: having TNF gear and apparel linked to extreme outdoor experiences\/expeditions in order to focus on the advanced technology featured by the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.soundpr.it\/en\/post_portfolio\/train-run-with-the-north-face\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"featured_media":17758,"template":"","portfolio_categories":[204],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Train &amp; 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