{"id":14519,"date":"2019-07-12T16:08:30","date_gmt":"2019-07-12T14:08:30","guid":{"rendered":"https:\/\/www.soundpr.it\/?post_type=post_portfolio&#038;p=14519"},"modified":"2019-09-05T16:43:37","modified_gmt":"2019-09-05T14:43:37","slug":"sicurezza-al-fuorisalone","status":"publish","type":"post_portfolio","link":"https:\/\/www.soundpr.it\/en\/post_portfolio\/sicurezza-al-fuorisalone\/","title":{"rendered":"Security at Fuorisalone"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>Lifestyle media relations and co-marketing for Client Avira<\/h2>\n<p>&nbsp;<\/p>\n<p>Avira, a leading German cybersecurity company, wanted to increase its brand awareness among <strong>lifestyle media<\/strong>.<\/p>\n<p>Most lifestyle journalists, however, are not familiar with technology and not well aware about cybersecurity\u2019s risks and threats.<\/p>\n<p>In order to reach them in an easy but meaningful way, Sound PR suggested the following strategy:<\/p>\n<ul>\n<li><strong>Partner with a trusted brand <\/strong>with a greater influence on consumer<\/li>\n<li><strong>Move away from the podium <\/strong>and meet the audience in a place which is familiar to them<\/li>\n<\/ul>\n<p>With this in mind, Sound PR suggested to Avira a partnership with a leading brand providing comfortable weather protection products, having identified some similarities between the two brands. Booth of them take <strong>good care of the users\u2019 safety<\/strong>, indeed, while they are surfing the web, or walking through a wild landscape.<\/p>\n<p>Whether you surf the net or venture to admire a high-altitude landscape, safety is an essential common denominator, indeed.<\/p>\n<p><strong>Learn more<\/strong> &gt; <a href=\"https:\/\/www.soundpr.it\/en\/contatti\/\">Contact us<\/a>[\/vc_column_text][vc_gallery type=&#8221;image_grid&#8221; images=&#8221;17720,17719,17718,17717&#8243; img_size=&#8221;100&#215;100&#8243;][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Lifestyle media relations and co-marketing for Client Avira &nbsp; Avira, a leading German cybersecurity company, wanted to increase its brand awareness among lifestyle media. Most lifestyle journalists, however, are not familiar with technology and not well aware about cybersecurity\u2019s risks and threats. In order to reach them in an easy but meaningful way, Sound [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.soundpr.it\/en\/post_portfolio\/sicurezza-al-fuorisalone\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"featured_media":17717,"template":"","portfolio_categories":[198],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Security at Fuorisalone - soundPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soundpr.it\/post_portfolio\/sicurezza-al-fuorisalone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:it]Sicurezza al Fuorisalone[:en]Security at Fuorisalone[:] - soundPR\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] Lifestyle media relations and co-marketing for Client Avira &nbsp; Avira, a leading German cybersecurity company, wanted to increase its brand awareness among lifestyle media. Most lifestyle journalists, however, are not familiar with technology and not well aware about cybersecurity\u2019s risks and threats. In order to reach them in an easy but meaningful way, Sound [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.soundpr.it\/post_portfolio\/sicurezza-al-fuorisalone\/\" \/>\n<meta property=\"og:site_name\" content=\"soundPR\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-05T14:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/20170403_171817.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.soundpr.it\/post_portfolio\/sicurezza-al-fuorisalone\/\",\"url\":\"https:\/\/www.soundpr.it\/post_portfolio\/sicurezza-al-fuorisalone\/\",\"name\":\"[:it]Sicurezza al Fuorisalone[:en]Security at Fuorisalone[:] - soundPR\",\"isPartOf\":{\"@id\":\"https:\/\/www.soundpr.it\/#website\"},\"datePublished\":\"2019-07-12T14:08:30+00:00\",\"dateModified\":\"2019-09-05T14:43:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.soundpr.it\/post_portfolio\/sicurezza-al-fuorisalone\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.soundpr.it\/post_portfolio\/sicurezza-al-fuorisalone\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.soundpr.it\/post_portfolio\/sicurezza-al-fuorisalone\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.soundpr.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sicurezza al Fuorisalone\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.soundpr.it\/#website\",\"url\":\"https:\/\/www.soundpr.it\/\",\"name\":\"soundPR\",\"description\":\"Sound Public Relations\",\"publisher\":{\"@id\":\"https:\/\/www.soundpr.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.soundpr.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.soundpr.it\/#organization\",\"name\":\"soundPR\",\"url\":\"https:\/\/www.soundpr.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Logo-hd-wht.png\",\"contentUrl\":\"https:\/\/www.soundpr.it\/wp-content\/uploads\/2019\/07\/Logo-hd-wht.png\",\"width\":168,\"height\":69,\"caption\":\"soundPR\"},\"image\":{\"@id\":\"https:\/\/www.soundpr.it\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:it]Sicurezza al Fuorisalone[:en]Security at Fuorisalone[:] - soundPR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.soundpr.it\/post_portfolio\/sicurezza-al-fuorisalone\/","og_locale":"en_US","og_type":"article","og_title":"[:it]Sicurezza al Fuorisalone[:en]Security at Fuorisalone[:] - soundPR","og_description":"[vc_row][vc_column][vc_column_text] Lifestyle media relations and co-marketing for Client Avira &nbsp; Avira, a leading German cybersecurity company, wanted to increase its brand awareness among lifestyle media. Most lifestyle journalists, however, are not familiar with technology and not well aware about cybersecurity\u2019s risks and threats. 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