{"id":17027,"date":"2018-02-20T00:00:00","date_gmt":"2018-02-19T23:00:00","guid":{"rendered":"https:\/\/www.soundpr.it\/post_news\/fantasy-ridge-the-north-face-lancia-la-nuova-collezione-ispirata-alle-vette-piu-irraggiungibili-e-reinventata-per-la-citta\/"},"modified":"2018-02-20T00:00:00","modified_gmt":"2018-02-19T23:00:00","slug":"fantasy-ridge-the-north-face-lancia-la-nuova-collezione-ispirata-alle-vette-piu-irraggiungibili-e-reinventata-per-la-citta","status":"publish","type":"news","link":"https:\/\/www.soundpr.it\/en\/news\/fantasy-ridge-the-north-face-lancia-la-nuova-collezione-ispirata-alle-vette-piu-irraggiungibili-e-reinventata-per-la-citta\/","title":{"rendered":"The North face launches the Fantasy Ridge Collection Inspired by an unclimbable peak, reimagined for the city"},"content":{"rendered":"<p>The North Face has launched a new lifestyle collection, centred around the relaunch of a mountain legend: the <strong>Fantasy Ridge Jacket<\/strong>. Inspired by the original, pinnacle mountain GORE-TEX jacket of 1993, the outerware piece was a revolutionary in its day then, and the new range takes all the elements from the brand\u2019s renowned expertise, and reimagines iconic designs for the city.<\/p>\n<p>Paying homage to what mountaineers call \u201cthe last great problem\u201d \u2013 a peak that has yet to be summited. <em>Fantasy Ridge<\/em>, a nickname aptly given by British climber George Mallory to the Kangshung face of Mount Everest, as it was so dangerous to even attempt that it would be considered pure fantasy to even imagine reaching the summit.<\/p>\n<p>Showcased in a new lookbook of imagery, the collection is styled and shot by, <strong>The Basement<\/strong> (@basementapproved) and photographer Elliot Jones (@jones_photo), captured in various London loctions.<\/p>\n<p>Designed and manufactured with this unattainable mountain peak in mind, the new line honors the Fantasy Ridge reference with a collection of products influenced by it\u2019s nineties origins. Other signature items in the collection include the 1990 Staff Fleece jacket, Staff Fleece Pant, Fine2 Tees and the original 1992 Nuptse Vest.\u00a0 Each item comes in a variety of colourways inspired by the decade in which the original was created.<\/p>\n<p>The collection will be dropping in The North Face\u2019s dedicated Urban Exploration Lifestyle stores in London and Berlin and on <a href=\"http:\/\/www.thenorthface.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.thenorthface.com<\/a> from 20<sup>th<\/sup> February.<\/p>\n<p>The North Face: Technology\/Functionality Features:<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"704\"><strong>GORE-TEX\u00ae\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"704\">GORE-TEX\u00ae fabrics lead the industry in providing durable waterproof, breathable protection. The GORE-TEX\u00ae membrane is completely impervious to rain and snow, while allowing perspiration to pass through it from within. Stay warm, dry, and protected on any adventure.<\/td>\n<\/tr>\n<tr>\n<td width=\"704\"><strong>DRYVENT\u2122<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"704\">DRYVENT\u2122 technology has been lab and field tested to ensure the best possible durability and function while also maintaining an optimum level of waterproofing and breathability. The results are exceptional, so the wearer stays dry inside and out.<\/td>\n<\/tr>\n<tr>\n<td width=\"704\"><strong>FLASHDRY\u2122<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"704\">Utilizing <strong>FLASHDRY\u2122 t<\/strong>echnology, our moisture-managing pieces feature quick-drying and cooling technology, and wick moisture away from the body. Lightweight and soft to the touch, you\u2019ll stay cool and dry from the inside out.<\/td>\n<\/tr>\n<tr>\n<td width=\"704\"><strong>GOOSE DOWN<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"704\">The North Face\u00ae products are insulated with exclusive, high-fill power Goose Down, which provides superior, lightweight warmth and comfort and the ability to regain loft after compression.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><u>ABOUT THE NORTH FACE URBAN EXPLORATION:<\/u><\/strong><\/p>\n<p>The North Face Urban Exploration is the downtown expression of our brand.\u00a0 The collection balances utility with fashion and delivers high-quality outdoor-inspired silhouettes translated to the city. Innovative design premium detailing and technology \u2014 enhanced fabrication and materials \u2014 create the pinnacle of modern form and function for today\u2019s urban explorer. From the mountaintops to city streets, never stop exploring.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"featured_media":17028,"template":"","news_categories":[143],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The North face launches the Fantasy Ridge Collection Inspired by an unclimbable peak, reimagined for the city - soundPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soundpr.it\/news\/fantasy-ridge-the-north-face-lancia-la-nuova-collezione-ispirata-alle-vette-piu-irraggiungibili-e-reinventata-per-la-citta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:it]Fantasy Ridge: The North Face lancia la nuova Collezione ispirata alle vette pi\u00f9 irraggiungibili e reinventata per la citt\u00e0[:en]The North face launches the Fantasy Ridge Collection Inspired by an unclimbable peak, reimagined for the city[:] - soundPR\" \/>\n<meta property=\"og:description\" content=\"The North Face has launched a new lifestyle collection, centred around the relaunch of a mountain legend: the Fantasy Ridge Jacket. 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