{"id":16699,"date":"2016-10-26T00:00:00","date_gmt":"2016-10-25T22:00:00","guid":{"rendered":"https:\/\/www.soundpr.it\/post_news\/the-north-face-celebra-il-suo-50-anniversario-con-la-campagna-globale-question-madness\/"},"modified":"2016-10-26T00:00:00","modified_gmt":"2016-10-25T22:00:00","slug":"the-north-face-celebra-il-suo-50-anniversario-con-la-campagna-globale-question-madness","status":"publish","type":"news","link":"https:\/\/www.soundpr.it\/en\/news\/the-north-face-celebra-il-suo-50-anniversario-con-la-campagna-globale-question-madness\/","title":{"rendered":"The North Face Celebrates 50th Anniversary with \u201cQuestion Madness\u201d  Global Brand Campaign Launch"},"content":{"rendered":"<p><em>\u00a0\u201cQuestion Madness\u201d celebrates 50 years of pushing boundaries \u2013 <\/em><\/p>\n<p><em>equipping and inspiring in the pursuit of exploration<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Stabio, Switzerland \u2013 October 20, 2016 <\/strong>\u2013 In honor of its 50<sup>th<\/sup> anniversary, The North Face today unveiled its new global brand campaign, <strong>\u201cQuestion Madness,\u201d<\/strong>. The campaign is the next evolution in The North Face\u2019s rise as a global market leader from humble beginnings as a single storefront in San Francisco in 1966. Over those five decades, the brand\u2019s commitment to exploration \u2013 from the peaks of the Himalayas to the urban city environments \u2013 has remained unchanged, and continues to drive the brand\u2019s work across retail, advertising and customer engagement.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u201cQuestion Madness\u201d<\/strong><\/p>\n<p>The 2016 campaign\u2019s digital content series showcases athletes from throughout the brand\u2019s history finding joy and fulfillment along their own paths of exploration as they break perceptions, redefine success, and inspire others to do the same. The campaign features breathtaking imagery captured from remote places around the world, with much of the footage shot by the athletes themselves while on expedition and is set to Cat Stevens\u2019 Miles From Nowhere.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cQuestion Madness\u201d examines individual motives for exploration and the gratification that comes from pushing norms and boundaries. As a brand, The North Face is challenging how achievement is defined \u2013 and hoping to inspire consumers to do the same \u2013 while promoting the notion that exploration is about moving forward as individuals and as a society.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThis campaign comes at a time in our brand\u2019s history when exploration \u2013 of all kinds \u2013 matters more than ever,\u201d says Todd Spaletto, President, The North Face. \u201cAs a society, we are questioning traditions, systems and institutions. What was considered beyond the norm yesterday, even impossible, is commonplace today. We rally behind and celebrate those who have the courage to take on the unknown and define success in their own way.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Stacy Peralta, a legendary skateboarder, surfer and filmmaker, and Director of the campaign, explains, \u201cThe fine line between progress and madness is something athletes cross and re-cross daily. I\u2019ve spent time around athletes and in my opinion they\u2019re really misunderstood. The rest of us assume it\u2019s madness, but what they\u2019re chasing isn\u2019t a tangible reward \u2013 it\u2019s greater than that. It\u2019s about using every single fiber of your being to pull something off, and when you finally get there, it\u2019s unbelievably liberating. When everything else is stripped away, and it\u2019s just you and the moment \u2013 that\u2019s the greatest feeling on earth.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>The \u201cQuestion Madness\u201d campaign will launch on Facebook and be distributed globally throughout the fourth quarter in more than 16 markets including the United Kingdom, USA, Germany, France, China, Hong Kong, Australia and New Zealand. It will appear on online media around the world, as well as via out-of-home executions around Europe in select markets.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cQuestion Madness\u201d features The North Face athletes Xavier De Le Rue, Emily Harrington, Alex Honnold, Renan Ozturk, and Conrad Anker.<\/p>\n<p>&nbsp;<\/p>\n<p>Consumers are invited to share the stories of how they are pushing their own boundaries in the pursuit of exploration on social channels using #QuestionMadness.<\/p>","protected":false},"featured_media":16700,"template":"","news_categories":[143],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The North Face Celebrates 50th Anniversary with \u201cQuestion Madness\u201d Global Brand Campaign Launch  - soundPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soundpr.it\/news\/the-north-face-celebra-il-suo-50-anniversario-con-la-campagna-globale-question-madness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:it]The North Face celebra il suo 50\u00b0 anniversario con la campagna globale \u201cQuestion Madness\u201d [:en]The North Face Celebrates 50th Anniversary with \u201cQuestion Madness\u201d Global Brand Campaign Launch [:] - soundPR\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u201cQuestion Madness\u201d celebrates 50 years of pushing boundaries \u2013 equipping and inspiring in the pursuit of exploration \u00a0 \u00a0 Stabio, Switzerland \u2013 October 20, 2016 \u2013 In honor of its 50th anniversary, The North Face today unveiled its new global brand campaign, \u201cQuestion Madness,\u201d. 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