{"id":16257,"date":"2015-04-23T00:00:00","date_gmt":"2015-04-22T22:00:00","guid":{"rendered":"https:\/\/www.soundpr.it\/post_news\/from-five-to-nine-the-north-face-invita-gli-appassionati-di-outdoor-a-ritrovare-il-tempo-per-vivere-le-proprie-passioni-in-mezzo-alla-natura\/"},"modified":"2015-04-23T00:00:00","modified_gmt":"2015-04-22T22:00:00","slug":"from-five-to-nine-the-north-face-invita-gli-appassionati-di-outdoor-a-ritrovare-il-tempo-per-vivere-le-proprie-passioni-in-mezzo-alla-natura","status":"publish","type":"news","link":"https:\/\/www.soundpr.it\/en\/news\/from-five-to-nine-the-north-face-invita-gli-appassionati-di-outdoor-a-ritrovare-il-tempo-per-vivere-le-proprie-passioni-in-mezzo-alla-natura\/","title":{"rendered":"\u201cFrom Five to Nine\u201d: The North Face invites all the outdoor life fans to find the time to enjoy their passions in contact with nature"},"content":{"rendered":"

The meeting is on May, 28th<\/sup> in Milan, where an exciting experience of night hiking will start\u00a0\u00a0 <\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

As part of \u201cPower In Me\u201d, the multichannel Brand Campaign launched for the Spring\/Summer 2015, The North Face\u00ae<\/sup> proposes \u201cEveryday Explorer\u201d, a new exciting outdoor experience.<\/p>\n

This initiative targets all the outdoor sport and life fans who, despite the stressful lifestyle of the city, aim at finding the opportunity to enjoy their passions and to achieve a psychophysical balance. With this project, The North Face\u00ae wants to prove that it is possible to dedicate some time to themselves and to the outdoor life without losing a working day. How? It is so easy!<\/p>\n

On May, 28th<\/sup>,<\/strong> The North Face\u00ae<\/sup> organizes a hike to Piani d\u2019Erna, a breathtaking mountainous spot near Lecco. The venue of the initiative, that is totally free<\/strong>, is the store in Milan, Galleria San Carlo, 2, where The North Face\u00ae team will be happy to welcome and register you.<\/p>\n

Once received the confirmation of the registration, on May, 28th<\/sup> at 5 p.m. <\/strong>you have to go to the The North Face\u00ae<\/sup> store in Milan, located in Galleria San Carlo 2, bringing the equipment for an outdoor night.<\/p>\n

The participants should wear proper clothes and hiking boots, whereas The North Face\u00ae <\/sup>\u00a0\u00a0will provide them with backpack, tent, sleeping bag, air bed, food and\u2026an unforgettable experience!<\/p>\n

Detailed information will be provided via email once the registration is completed.<\/p>\n

From the store in Milan, the group, accompanied by some members of The North Face\u00ae and an athlete of the company\u2019s team, \u00a0will first move to the Central Station and then will reach the station of Lecco by train.<\/p>\n

After that, a bus will take them to Piani d\u2019Erna. The estimated arrival is shortly before 8 p.m.<\/p>\n

The one-hour lasting hike will begin, followed by an outdoor night enriched by the amazing The North Face\u00ae exploration tales.<\/p>\n

The following morning, after spending the night in a tent in the base camp, it is scheduled the way back to Milan by train. The arrival is expected at 8:30 a.m., so that all the participants, refreshed by the hike in the wonderful landscape surrounding Lecco, can start their working day.<\/p>\n

\u201cThis project that also involves the Milan store represents an extension of the in-store experience aiming at supporting the brand campaign \u201cPower in me\u201d that The North Face\u00ae<\/sup> has developed to encourage consumers to experience the outdoors and discover their potential. This allows our consumers to live out what they see in the \u201cFrom Five to Nine\u201d short film. This will show our audience that living in a city is not a restriction imposed on exploration\u2014 it is always possible to get outdoors and escape from the ordinary!\u201d states Jeremy de Maillard, VP of Marketing & e-Commerce, The North Face EMEA.<\/p>\n

To register, people we\u2019ll have to go to The North Face store in Galleria San Carlo, 2 Milan.<\/p>\n

Limited availability.<\/strong><\/p>","protected":false},"featured_media":16258,"template":"","news_categories":[143],"yoast_head":"\n\u201cFrom Five to Nine\u201d: The North Face invita gli appassionati di outdoor a ritrovare il tempo per vivere le proprie passioni in mezzo alla natura \u201cFrom Five to Nine\u201d: The North Face invites all the outdoor life fans to find the time to enjoy their passions in contact with nature - soundPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soundpr.it\/news\/from-five-to-nine-the-north-face-invita-gli-appassionati-di-outdoor-a-ritrovare-il-tempo-per-vivere-le-proprie-passioni-in-mezzo-alla-natura\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cFrom Five to Nine\u201d: The North Face invita gli appassionati di outdoor a ritrovare il tempo per vivere le proprie passioni in mezzo alla natura \u201cFrom Five to Nine\u201d: The North Face invites all the outdoor life fans to find the time to enjoy their passions in contact with nature - soundPR\" \/>\n<meta property=\"og:description\" content=\"The meeting is on May, 28th in Milan, where an exciting experience of night hiking will start\u00a0\u00a0 \u00a0 As part of \u201cPower In Me\u201d, the multichannel Brand Campaign launched for the Spring\/Summer 2015, The North Face\u00ae proposes \u201cEveryday Explorer\u201d, a new exciting outdoor experience. 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