{"id":15351,"date":"2013-08-28T00:00:00","date_gmt":"2013-08-27T22:00:00","guid":{"rendered":"https:\/\/www.soundpr.it\/post_news\/the-north-face-straordinaria-copertura-in-chiave-digital-per-ledizione-2013-della-the-north-face-ultra-trail-du-mont-blanc\/"},"modified":"2013-08-28T00:00:00","modified_gmt":"2013-08-27T22:00:00","slug":"the-north-face-straordinaria-copertura-in-chiave-digital-per-ledizione-2013-della-the-north-face-ultra-trail-du-mont-blanc","status":"publish","type":"news","link":"https:\/\/www.soundpr.it\/en\/news\/the-north-face-straordinaria-copertura-in-chiave-digital-per-ledizione-2013-della-the-north-face-ultra-trail-du-mont-blanc\/","title":{"rendered":"The North Face leads outdoor industry digital arena with the coverage of The North Face Ultra-Trail du Mont-Blanc"},"content":{"rendered":"

For immediate release. Stabio, Switzerland, August 28th<\/sup>, 2013:<\/em>\u00a0The North Face , the world\u2019s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, invites ultra-running fans all over the world to follow the drama and excitement of The North Face\u00a0Ultra-Trail du Mont-Blanc \u00a0<\/sup>through market leading digital communication. Proud to be the only outdoor brand to offer a full race live webcast, a runner social media tracking app, an interactive runner locator widget, a performance training mobile app and retail store live streaming of the event.
\nWith more than 6,000 runners from 74<\/strong> nations, the world-renowned The North Face\u00a0Ultra-Trail du Mont-Blanc\u00a0will allow fans, family and friends to listen, watch and share the joy, pain and tension at the head of the pack as amateur and professional athletes alike take part in one of the world\u2019s great ultra-races.
\nLIVE STREAM WITH THE NORTH FACE \u00a0UTMB WEB TV<\/strong>
\nJoin the one million viewers of The North Face \u00a0Ultra-Trail du Mont-Blanc \u00a0Web-TV first images, sounds and emotions in both French and English beginning with the live start of the CCC \u00a0on Friday August 30th at 7AM. Click on special feature episodes on preparation, race, recovery and technical trail-running advice provided by special guest presenters. 56 hours of non-stop live webcast coverage of the TDS\u2122, CCC \u00a0and UTMB \u00a0races until 16:00pm Sunday September 1st<\/sup> 2013. Also broadcast live will be athletes interviews, location insights and the post race conference, Sunday September 1st 11:30 -12:30, featuring the winners from each race www.ultratrail.tv<\/a>
\nFOLLOW RUNNERS WITH THE NORTH FACE \u00a0LIVETRAIL APP<\/strong>
\nSocial media users can also follow their favourite athletes via the LiveTrail APP.<\/strong> Runners can share their race in real time with their family, friends and communities via posts on their Facebook\u00a9 and Twitter\u00a9 pages. Each runner, tracked by a chip, provides data such as location, ranking and timing each time they go through a checkpoint. LiveTrail APP<\/strong>, a widget that connects the live tracking with the runner\u2019s social media profiles, automatically posts their location details on their Facebook\u00a9 and Twitter\u00a9 pages. Connect to LiveTrail APP directly from personal runner\u2019s page on the race website or on http:\/\/utmb.thenorthfacejournal.com<\/a> copiare da 2012
\nTHE NORTH FACE \u00a0SOCIAL MEDIA LIVE COVERAGE<\/strong>
\nReporting in real-time from Chamonix, throughout the whole weekend, race highlights and behind-the-scene stories will be posted on The North Face \u00a0Facebook\u00a9<\/strong> page at regular intervals. From the start to the finish line, live updates will be posted from the course via Twitter\u00a9.<\/strong> On The North Face \u00a0blog, http:\/\/utmb.thenorthfacejournal.com,<\/strong> text, video posts & photos will be posted daily. The North Face \u00a0is the leading community outdoor brand with over 3.3<\/strong> million Facebook\u00a9 fans. On Facebook fans will be able to participate in a trail-running ad hoc contest and win an Enduro backpack. Watch:<\/strong> www.ultratrail.tv<\/a> Click:<\/strong> http:\/\/utmb.thenorthfacejournal.com<\/a>
\n\u00a0<\/strong>
\nTHE NORTH FACE WEBSITE INTERACTIVE LEADER BOARD<\/strong>
\nOn the website on the dedicated UTMB section, visitors will be able to find all the information related to the event but most importantly find the location and race history of each athlete with the help of an interactive map.
\nClick: <\/strong>http:\/\/utmb.thenorthfacejournal.com<\/a><\/strong>
\n\u00a0<\/strong>
\nTHE NORTH FACE \u00a0TracKING APP \u2013 iPHONE\/ANDROID<\/strong>
\nTo support ultra runners to prepare for their race, The North Face \u00a0developed a specific performance app. TracKING APP helps runners\/hikers to track their performances, share it on social channels, check calories burning, get voice prompts, collect a library of your own unique routes to review and compare with other TracKING community members. The app also offers competitions where runners can challenge each other to go higher, further and faster to win great prizes. In the spirit of Never Stop Exploring the runner is geolocated and shown on the app also all relevant tourism wiki points of interest nearby. Click: <\/strong>https:\/\/itunes.apple.com\/us\/app\/the-north-face-tracking\/id516701239?mt=8<\/a>
\n<\/p>","protected":false},"featured_media":15352,"template":"","news_categories":[143],"yoast_head":"\nThe North Face : straordinaria copertura in chiave digital per l\u2019edizione 2013 della The North Face Ultra-Trail du Mont-Blanc The North Face leads outdoor industry digital arena with the coverage of The North Face Ultra-Trail du Mont-Blanc - soundPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soundpr.it\/news\/the-north-face-straordinaria-copertura-in-chiave-digital-per-ledizione-2013-della-the-north-face-ultra-trail-du-mont-blanc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The North Face : straordinaria copertura in chiave digital per l\u2019edizione 2013 della The North Face Ultra-Trail du Mont-Blanc The North Face leads outdoor industry digital arena with the coverage of The North Face Ultra-Trail du Mont-Blanc - soundPR\" \/>\n<meta property=\"og:description\" content=\"For immediate release. Stabio, Switzerland, August 28th, 2013:\u00a0The North Face , the world\u2019s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, invites ultra-running fans all over the world to follow the drama and excitement of The North Face\u00a0Ultra-Trail du Mont-Blanc \u00a0through market leading digital communication. 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