{"id":14772,"date":"2012-07-02T00:00:00","date_gmt":"2012-07-01T22:00:00","guid":{"rendered":"https:\/\/www.soundpr.it\/post_news\/tweet-e-post-di-incitamento-alla-the-north-face-lavaredo-ultra-trail-2012-grazie-ai-fan-che-hanno-seguito-la-gara-in-tempo-reale-sui-social-network\/"},"modified":"2012-07-02T00:00:00","modified_gmt":"2012-07-01T22:00:00","slug":"tweet-e-post-di-incitamento-alla-the-north-face-lavaredo-ultra-trail-2012-grazie-ai-fan-che-hanno-seguito-la-gara-in-tempo-reale-sui-social-network","status":"publish","type":"news","link":"https:\/\/www.soundpr.it\/en\/news\/tweet-e-post-di-incitamento-alla-the-north-face-lavaredo-ultra-trail-2012-grazie-ai-fan-che-hanno-seguito-la-gara-in-tempo-reale-sui-social-network\/","title":{"rendered":"Tweet &#038; Post Frenzy At The North Face\u00ae Lavaredo Ultra Trail 2012 As Fans Follow The Race In Real-Time"},"content":{"rendered":"<p><\/p>\n<p style=\"text-align: justify;\">The North Face\u00ae, the world\u2019s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, caused a digital frenzy as ultra-running fans followed athletes through continual live updates during the 6<sup>th<\/sup> edition of <strong>The North Face\u00ae Lavaredo Ultra Trail<\/strong>, June 29-30<sup>th<\/sup> 2012, Cortina, Italy.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Continuous tweets and Facebook\u00ae posts kept friends, families and running communities up-to-date both night-and-day as The North Face\u00ae Lavaredo Ultra Trail action brought the Dolomites close to home, as fans digitally witnessed the arrival of winners Iker Karrera (ESP) and Francesca Canepa (ITA) running to victory. Runners also chose to activate the Live Trail APP automatically posting their location details on Facebook\u00a9 and Twitter\u00a9 pages.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Starting for the first time in Cortina, The North Face\u00ae Lavaredo Ultra Trail took 1,020 competitors through the heart of the Italian Dolomites, passing the spectacular Cinque Torri and the world famous Tre Cime\/Drei Zinnen. The headline 120km race covered an accumulated height gain of 5,740m. Under temperate but humid conditions, 502 highly trained ultra-runners from 25 countries set off into the night at 10pm on Friday June 29<sup>th<\/sup> to run one of Europe\u2019s most stunning and yet technical ultra races. As runners ran through the night, morning brought blazing sunshine, reaching over 30\u00baC during the day. Crowds of spectators remained loyal throughout the race, greeting the athletes along the trail and into the finish line.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">From the start, Iker Karrera (ESP) and Sebastien Chaigneau (FRA) held the pace for the majority of the course. However, it was Karrera who surged forward through the final 25km mark in order to claim the 2012 title with a winning time of 12h:26m:29s: \u2018This has been a wonderful experience, full of emotion. The technical features of the race suit me perfectly. The timing I\u2019ve achieved was a great performance as when I started I had no expectations,\u2019 said Karrera.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Finishing just minutes later to take 2<sup>nd<\/sup> place with a strong time of 12h:42m:30s, The North Face\u00ae athlete Sebastien Chaigneau explained: \u2018The race was really hard and challenging but I\u2019m happy to finish second place because I was about to drop out when I was at the Refugio Auronzo due to being sick. Iker performed really well and I\u2019m glad to arrive only minutes behind him because he is an extraordinary athlete. The North Face\u00ae Lavaredo Ultra Trail is one of my favourite races and my goal was to finish it even if I was not in perfect shape.\u2019<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Arriving a full hour behind Chaigneau, Hungarian ultra-runner Nemeth Csaba finished with a respectable time of 13h:42m:03s. \u2018I\u2019m very happy with 3<sup>rd<\/sup> place, considering this is one of my favourite competitions and is part of my getting ready for The North Face\u00ae Ultra-Trail du Mont-Blanc\u00ae.\u2019 The North Face\u00ae athlete Zigor Iturrieta (ESP) crossed the finish line just eighteen minutes later to take 4<sup>th<\/sup> spot.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">From a field of 51 women, Italian ultra-runner Francesca Canepa ran a very strong race claiming 1<sup>st<\/sup> place victory in15h:58m:02s. \u2018I\u2019m so excited with this result, not only for the fact I won the women\u2019s category but also because I finished at 10<sup>th<\/sup> position in the overall ranking!\u2019 stated an elated Canepa. The North Face\u00ae athlete and Spanish resident, Fernanda Maciel (BRA) came a close 2<sup>nd<\/sup> with a time of 16h:29m:02s\u201d \u2018Even if it has not been my best race, I\u2019m very happy to finish as it is an amazing race, wonderful for mountains, great people and super support.\u2019 Katia Fori (ITA) arrived 17h:28m:39s to claim 3<sup>rd<\/sup> place.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">New for 2012, the 50km Cortina Trail, covering a height gain of 2,500m, took place at 09.00am on Saturday June 30<sup>th<\/sup>, 2012, under a hot blue sky. Despite the heat, Nicola Giovannelli (ITA) won the men\u2019s category in 4h:34m:22s, and Chiara Parigi (ITA) the women\u2019s title. 509 competitors took part.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">The Live Trail APP allows runners to share their race with family, friends and running communities via posts on their Facebook\u00a9 and Twitter\u00a9 pages. Each runner, tracked by a chip, provides data such as location, ranking and timing each time they go through a checkpoint. LiveTrail APP, a widget that connects live tracking with the runner\u2019s social media profiles, automatically posts location details on Facebook\u00a9 and Twitter\u00a9 pages.<\/p>\n<p style=\"text-align: justify;\">\n<p><\/p>","protected":false},"featured_media":14773,"template":"","news_categories":[143],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tweet e post di incitamento alla The North Face\u00ae Lavaredo Ultra Trail 2012, grazie ai fan che hanno seguito la gara in tempo reale sui social networkTweet &amp; Post Frenzy At The North Face\u00ae Lavaredo Ultra Trail 2012 As Fans Follow The Race In Real-Time  - soundPR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soundpr.it\/news\/tweet-e-post-di-incitamento-alla-the-north-face-lavaredo-ultra-trail-2012-grazie-ai-fan-che-hanno-seguito-la-gara-in-tempo-reale-sui-social-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tweet e post di incitamento alla The North Face\u00ae Lavaredo Ultra Trail 2012, grazie ai fan che hanno seguito la gara in tempo reale sui social networkTweet &amp; Post Frenzy At The North Face\u00ae Lavaredo Ultra Trail 2012 As Fans Follow The Race In Real-Time  - soundPR\" \/>\n<meta property=\"og:description\" content=\"The North Face\u00ae, the world\u2019s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, caused a digital frenzy as ultra-running fans followed athletes through continual live updates during the 6th edition of The North Face\u00ae Lavaredo Ultra Trail, June 29-30th 2012, Cortina, Italy. 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