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CLIFTON 9 LAUNCH

#HOKA

CLIFTON 9 LAUNCH

Media Event

The launch of Clifton 9 is a milestone for HOKA, marking the beginning of the brand activity in Italy.

Building up from the sense of community behind running, SOUND PR set up a dedicated PR event to engage main core running, sports, outdoor and mainstream media, while also engaging with running & fitness, lifestyle & beauty influencers.

OUTCOMES

  • 65 ATTENDEES
  • 100+ SOCIAL POSTS
  • 158+ MLN TOTAL REACH
  • 30 ONSITE TESTS
  • 2 ATHLETE INTERVIEWS

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Best coverage selection ⤵⤵⤵

Corriere della Sera

Hoka Clifton 9

Runlovers

Hoka Clifton 9

Runner’s World

Hoka Clifton 9

Sport Mediaset

Hoka Clifton 9

Leggo

Hoka Clifton 9

4Running FB post

Hoka Clifton 9

EMME22 & Corriere IG Stories

Hoka Clifton 9

Gazzetta Active GQ IG Stories

Hoka Clifton 9

Runner’s World – IG Post

Hoka Clifton 9

Running Factor IG Stories

Hoka Clifton 9

The Pill IG Stories

Hoka Clifton 9

We Runners IG Stories

Hoka Clifton 9

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