Nov 23 2015
2015 SMaASH 2.0™ Study Reveals Social Media Opportunities & Mistakes of North American Automotive Suppliers
While North America’s top automotive OEM suppliers have made solid progress in the use of social media, many are still making critical mistakes that [...]
Feb 27 2015
Social is the message
Showing an enviable vision, at the half of the last century the Canadian sociologist Marshall McLuhan (1911-1980), keen scholar of media and of their [...]
Feb 17 2015
#IoLeggoPerche: words are an open window on the world
Words are the key to convey messages and values, especially for people like me, who work in communication. Reading is definitely a vital means [...]
Jan 23 2015
Crisis Communication & Social Media
The case of the too skinny mannequins used by the lingerie leader LA PERLA in its shops, charged of encouraging a wrong role model, [...]
Oct 09 2014
Customer retention golden rule: give loyalty to get loyalty
While surfing the Web today, I’ve come across a blog article which title has caught my attention: “How to use The Lock In Effect”.
The [...]
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