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1991 Matteo Prencipefounded MaxiMarketing, a public relation and marketing communication agency, specialised in the Information & Communication Technology sector. From the beginning the company showed a marked inclination for integrated communication.

1994 Foundation of Work in Progress. The agency was completely committed to the organisation of events. The new company, set up byMatteo Prencipe, soon consolidated its position among the first independent agencies in the IT sector as well as in others.

2001 Alessandra Malvermifounded Sound PR, which was soon acknowledged by the market as a fresh, flexible, boutique-like agency. Sound PR is among the first Italian agencies to launch two innovative web services: the Virtual Press Office, a web environment where journalists can find 24/7 documents and information about our clients, and the Client Extranet, an online repository where are stored documents like e.g. reports, executive summary, press reviews, etc.

2002 MaxiMarketing, Work in Progress and Sound PR merged to become a new agency maintaining the name of Sound PR. The integration of their skills and talents reinforced the quality of services and consultancy offered by the agency even more and completed its constant growth towards integrated communication. It was then a strategic process of diversification from the initial reference sector began: Information Technology was followed by Health and Beauty, Sportswear, Sport and Leisure Time, Fitness, Music and Entertainment, Interior Design, Mechanical Industry, Logistics, Construction Industry and Public Administration.

2005 Sound PR became part of the International Organisation of Public Relations Global Network and, thanks to its wider horizons, Sound PR is now able to satisfy the needs of its clients even more comprehensively. 2009 Sound PR joined the TIPIK European Network, an organization of 27 agencies throughout Europe providing private and public organizations with a capillary support in the event organization area.

2011 Sound PR celebrated 20 years together with all those who have collaborated to its success: employees, partners, third parts and providers.