Blog - soundPR

22 Nov 20152015 SMaASH 2.0™ Study Reveals Social Media Opportunities & Mistakes of North American Automotive Suppliers

While North America’s top automotive OEM suppliers have made solid progress in the use of social media, many are still making critical mistakes that hinder the effectiveness of their efforts, according to the second annual study conducted by Bianchi Public Relations, Inc., a PR firm specializing in the automotive supplier and business-to-business sectors. The proprietary [...]

24 Sep 2015DieselGate, all the mistakes by Volkswagen PR team

“It takes a whole life to build a reputation. It takes a moment to destroy it”. The concise comment by Gianni Puglisi, IULM’s dean, summarizes perfectly the media storm fallen on the automotive industry Volkswagen, accused by the U.S. Environmental Protection Agency (EPA) of having adulterated data regarding its diesel cars’ emissions . DieselGate, as [...]

14 Sep 2015Minions prodigy: from a fictional character to a marketing protagonist

Minions, the little yellow monster appeared for the first time in the cartoon Cattivissimo me, are back just in these days in cinemas with a new film. If in their first adventure they were the right-hand men of the villain, now they are the real protagonists. Blockbuster in USA and Europe, the film dedicated to [...]

02 Aug 2015Work Smarter

Whether you work in public relations, the media or some other related industry, your job can be demanding. You’re probably used to hearing your family and friends say things like, “Why are you checking your email after work hours?” “I thought you worked Monday through Friday, so why are you running into the office on [...]

22 Jul 2015Workplace Creativity: Who is in the cubicle next to you?

I’ve worked for nonprofits, corporations and agencies throughout my career in communications. But the best part of having spent my last 13+ years working on the agency side of the industry is having an insider’s view of my clients’ workplace cultures. It’s not always the biggest brand or the smallest start up or the most [...]

07 May 2014The luxury of human relations

This year, the long bank holiday period between April 25th and May 1st has been spaced out by the spring meeting of the Public Relations Global Network (PRGN) that took place last week in Miami. It is always a great pleasure and an honour for me meeting up with friends and colleagues coming from all [...]