Milan, 20 January 2010 – CHEP Italia, the Italian division of the world leader in pooling solutions for pallets and containers, has chosen Sound PR as its strategic partner for press office activities both at a corporate level and for its products.

By combining cutting-edge technology, over 50 years’ experience and extensive equipment availability, CHEP is able to send, collect, repair and send out again over 300 million pallets and containers using its worldwide network of service centres.

The customers using CHEP‘s products and services range from those in the commodities, agricultural products and drinks to the automotive sector. CHEP Italia (www.chep.it) is based in Milan and has an organisation composed of a network of 15 servicing centres and 35,000 delivery outlets, from the north to the south of the country, able to offer nationwide service.

CHEP has not forgotten how important it is to stay in line with the needs of its final users, freeing them of the need to purchase, stock and repair the materials used to transport their goods and manage their warehouses. CHEP is the synonym of practicality and efficiency in logistic services, with an environmentally friendly attitude and strong sense of social responsibility.

“We have decided to appoint Sound PR to deal with our press office activities because we wanted an agency with a wide experience that was also dynamic and sensitive to change. In fact, what struck us most was its solid corporate experience in handling B2B brands in the world of logistics and warehouses coupled with its willingness to make the most of new ways of communication” – said Luca Rossi, Country Manager, CHEP Italia

“We are extremely pleased to be able to start the new year by announcing our acquisition of a client of the calibre of CHEP Italia, certain that this new partnership will bring results; the prospects are in fact very interesting: experience, a propensity for innovation and a quality offer are all key characteristics for competing successfully in an increasingly vast market” – states Alessandra Malvermi, Managing Partner of Sound PR.